Director of Creative Marketing

Job Description

Job Description

Location : Sandy Springs, GA (Atlanta)

Reports to : Chief Executive Officer

Industry : Healthcare | Clinics | Growth Strategy

At Serenity Healthcare (Serenity Mental Health Centers), we're transforming mental healthcare delivery into true healing through innovation and compassion. As we rapidly expand our reach and impact, we're looking for a visionary, growth-minded leader to elevate our brand's creative expression and compelling storytelling to the next level.

The Opportunity

We're hiring a Director of Creative Marketing to lead our creative vision, enhance brand identity, and develop impactful marketing campaigns that resonate with our audiences and drive engagement. This role is ideal for a creative leader who thrives on conceptualizing bold ideas and bringing them to life with exceptional execution.

What You'll Do

• Develop and execute the creative marketing strategy to drive brand awareness, engagement, and support patient acquisition efforts across key markets and service lines.
• Lead and develop a high-performing creative team across design, content creation, copywriting, and multimedia production.
• Define and champion the brand's visual identity, voice, and messaging, ensuring consistency across all platforms and touchpoints.
• Oversee the development and execution of integrated creative campaigns, including digital marketing, content marketing, advertising, and collateral materials.
• Build scalable creative systems and processes for content development, asset management, and quality control.
• Collaborate cross-functionally with marketing, sales, clinical, operational, and executive teams to ensure creative output aligns with overall business objectives.
• Monitor creative and industry trends, patient behavior, and competitor creative strategies to inform innovative approaches.
• Partner with Talent Acquisition to elevate employment branding and support candidate marketing / sourcing efforts through creative content.
• Report regularly on creative performance, brand sentiment, and opportunities for optimization.

Requirements

What You Bring

Benefits

Why Join Us?