Marketing Specialist

Join EarthOptics as a Marketing Specialist!

At EarthOptics we are combining cutting-edge genomic analysis data science microbiology and remote sensing to revolutionize agriculture. Our mission is to be the leading soil information company delivering maps that growers farmers ranchers and other stakeholders use to cost-effectively increase yields and improve soil health and the climate. We are creating a future where traditional sampling methods are obsolete.

We are a growing company with a passion for soil health innovative technologies and supporting all within the food value chain. We currently have 100 individuals spread across 20 states and 2 countries and they come from all walks of life industries and experiences. We are deeply focused on building the future of AgTech and sustainability and helping the world see soil differently.

Our Marketing Specialist will join our Marketing team to impact our mission through individual contributor responsibilities. If you resonate with our values and goals we encourage you to applyeven if you dont meet every requirement. You could be the perfect fit for this role or future opportunities.

The digs:

• Job Type: Full-Time Exempt
• Work Location: This is a remote position for anyone that is authorized to work in the US and currently resides in the continental US.
• Travel: 15% of the time
• Compensation: $60000 - $65000

*Your actual base pay will depend on your geographic location job-related skills experience and relevant education or training. EarthOptics uses compensation regions that vary depending on location so ask your recruiter to share more about the specific salary range for your preferred location during the hiring process.

What youll cultivate as a Marketing Specialist: (Your responsibilities)

• Track and report on marketing campaign performance metrics across channels
• Support event planning and execution including trade shows webinars and product launches
• Assist with the creation and execution of digital marketing campaigns
• Manage and coordinate the online EarthOptics promotional and literature sites
• Manage social media accounts and content scheduling
• Coordinate with Sales and Product teams to ensure messaging alignment across campaigns
• Support email marketing efforts including list management campaign execution and performance tracking
• Maintain brand consistency across all marketing materials and channels
• Assist with vendor coordination (agencies designers and event partners) as needed
• Contribute to content calendars and help manage project timelines
• Within your first 60-120 days you can expect to:
  • Successfully own reporting for marketing campaign performance across social channels and lead capture forms leveraging Salesforce to track results and insights
  • Independently manage and execute the social media content calendar in alignment with team-planned campaigns and priorities

Are you our soil-mate Youll bloom in this role if you have experience in: (Your qualifications)

• Bachelors degree in Marketing Communications Business or a related field
• 24 years of relevant marketing experience
• Experience supporting digital marketing and demand generation initiatives
• Experience with social media management content creation and campaign execution
• Strong written communication skills including writing and editing marketing content
• Basic graphic design skills and familiarity with common design tools
• Experience supporting events such as trade shows webinars or product launches
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Demonstrated ability to stick to timelines and meet deadlines in a dynamic environment

**We are interested in every qualified candidate who is eligible to work in the United States. However we are not able to sponsor or transfer visas at this time.

Although not required wed love to see roots in:

• Prior experience in a fast-paced start-up environment

Aside from the green we can offer you:

• Medical Dental & Vision Insurance - 90% funded by EarthOptics for benefit-eligible employees and 55% for dependents
• Company-paid LTD STD and Life Insurance
• Meaningful equity option grants
• 401k Plan Employer Match up to 4%
• 17 days of paid time off plus 10 additional company holidays
• Parental Leave
• Professional Development Stipend access to learning platforms
• Candidate Referral Program
• Above and Beyond Bonus Program
• Flexible Schedule & Hybrid/Remote Work Environment
• Regular opportunities to give feedback on our benefits offerings

How we stay grounded:

Although we have teammates working in the field in-office and at home we aim to create a cohesive diverse and enriching environment for all of our employees. We embrace different tools to enhance our workflows and communicate intentionally both live and asynchronously. A few quick facts you should know:

• We rely on Slack to communicate. Although there are a variety of team-specific systems to facilitate your work this is our primary!
• We love both food and emojis at EarthOptics. If hired youll come to love (and use many) taco and donut emojis.
• Our core business hours are Monday through Friday 11am-4pm EST. We have teammates in every time zone and have some teams that operate outside of that timeframe. As a remote employee you are asked to honor those hours to ensure enough time to overlap with key cross-functional teams.
• In order to maximize our remote culture we host company-wide opportunities to connect (virtually and in-person) and create space for focus work. For example we have a weekly all-hands stand-up meeting on Monday and reserve Fridays as a regular No Meeting day.
• Instead of values we believe in actionable cultural concepts. Collectively we hold one another to act and give feedback with these concepts in mind. Ours are autonomy accountability collaboration customer centricity grit and grace.

Inclusion and Diversity at EarthOptics:

At EarthOptics we embrace diversity and equality and stand against any form of discrimination or harassment. We base all hiring and promotion decisions on business needs job requirements and individual qualifications regardless of race color religion gender gender identity national origin age marital status parental status veteran status or disability.

We are deeply committed to welcoming and including every qualified individual. As a part of this commitment we ensure that persons with disabilities have access to reasonable accommodations. If you require assistance during the job application or interview process need support to perform essential job functions or seek other benefits and privileges of employment please reach out to us at .

Required Experience:

Manager

Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1
Monthly Salary Salary: 60000 - 65000