Marketing Director Job at CHARLIES PLUMBING in Houston

Job Summary

Marketing Director at CHARLIES PLUMBING

Key Responsibilities

• Develop and implement marketing strategies that align with the company’s overall business objectives.
• Lead market research efforts to identify trends, customer needs, and competitive landscape to inform strategic decisions.
• Collaborate with senior management to set marketing goals, KPIs, and budgets.
• Plan, execute, and oversee marketing campaigns across multiple channels, including digital, social media, email, content marketing, and traditional media.
• Ensure brand consistency across all marketing and communication channels.
• Analyze and report on the performance of marketing campaigns, making data-driven recommendations for improvement.
• Plan and create events such as trade shows, lunch and learns.
• Create videos for recruiting, training, sales and marketing.
• Coordinate offsite photo shoots of work.
• Design and implement all vehicle wraps.
• Design and purchase signage as needed.
• Purchase and inventory all promo products.
• Oversee the development and maintenance of the company’s brand, ensuring it resonates with target audiences.
• Drive brand messaging, positioning, and visual identity across all marketing materials.
• Lead and maintain the company’s digital marketing initiatives, including SEO / SEM, PPC, social media, email marketing, and content marketing.
• Maintain and update the company’s website.
• Stay up to date with the latest digital marketing trends and technologies.
• Conduct regular market analysis to stay ahead of industry trends and competitors.
• Use insights to refine marketing strategies and identify new opportunities for growth.
• Develop and manage the marketing budget, ensuring optimal allocation of resources.
• Monitor marketing expenditures to ensure they align with the approved budget.
• Work closely with sales, customer service teams, and other departments to ensure alignment of marketing strategies with business goals.
• Manage relationships with external agencies, vendors, and partners.
• Document everything with photos and video to preserve company history.
• Assist with company events, parties, and meetings.
• Provide onboarding assistance for new employees.

Requirements

Company Description

Join our team at a pioneering commercial plumbing company with 45 years of industry excellence! At our core, we value our employees, fostering a supportive environment that prioritizes your career growth and family life. We champion innovation, reward ambition, and provide a workplace designed for your success. Enjoy a vibrant, inspiring setting complete with lush atriums, a restaurant-style breakroom, and a fully equipped gym. Be part of a company that invests in you—your future, your family, and your well‑being!

Location & Compensation

Houston, TX | $180,000 - $215,000 | Full-time

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