Manager of Brand and Creative Strategy - National- Remote

Job Description

Job Description

Manager of Brand and Creative Strategy

College Possible National Office - Remote

This Work Is Our Mission

At College Possible, we believe talent is universal. For many students, the path to college can feel overwhelming or out of reach. That's where you come in.

We support students on their journey to higher education by providing personalized coaching, resources, and guidance. When you join College Possible, you become part of a team dedicated to making college access and success a reality. Together, we help students navigate the admissions process, overcome challenges, and earn their degrees.

Our Impact

87% of College Possible students are admitted to college and are enrolled at 866 colleges and universities across the United States. Nationwide, we've served 99,000+ students since 2000.

Why Join Our Team?

When you work at College Possible, you're not just taking a job-you're advancing a mission to help more students get to and through college. You'll play a direct role in helping students achieve their educational goals and build brighter futures.

Key Benefits

✅ Professional Growth Access training, mentorship, and career development opportunities as you support student success.

✅ Mission-Driven Impact Make a direct difference in students' lives by helping them access and complete college.

✅ Collaborative Community Join a team that values teamwork, innovation, and excellence in service of students.

✅ Work-Life Balance Enjoy flexible work options, unlimited PTO, and resources to support your well-being.

Your Role as Manager of Brand and Creative Strategy

The Manager of Brand and Creative Strategy plays a key role in shaping and executing College Possible's brand and creative initiatives across the organization. This position provides hands-on design leadership for high-priority projects, manages external creative partners-including agencies, freelancers, and vendors-and ensures brand consistency across all national and regional communications. The role is part of the National Marketing and Communications team and provides strategic guidance to communications staff at College Possible's seven regional sites, helping streamline asset production, maintain brand alignment, and optimize creative across website, email, social, video, print, and digital channels.

Key Responsibilities

• Lead the design and execution of high-impact visual campaigns across digital, print, social media, and multimedia channels.
• As a key member of the National Marketing and Communications team, guides website visual strategy and optimization to ensure brand consistency, accessibility, and effective storytelling.
• Oversee the College Possible brand at all regional sites, working closely with site communications staff to ensure consistent, high-quality execution.
• Identify ways to streamline creative asset production, improving efficiency while maintaining brand integrity.
• Partner with external creative vendors, agencies, and freelancers to execute strategic initiatives while ensuring quality and brand alignment.
• Maintain and evolve College Possible's brand identity, including brand guidelines, templates, and asset libraries, and provide guidance to internal teams and regional sites to ensure consistent application across all channels.
• Collaborate with program, development, and communications teams to translate organizational goals into visually compelling and strategically effective campaigns.
• Design and implement creative testing strategies across all channels-including website, email, social, and digital content-to optimize engagement, conversions, and overall effectiveness.
• Stay current on social media trends and emerging digital tools to inform creative strategy and optimize audience engagement across channels.
• Manage timelines, project communications, and budgets for assigned creative initiatives.
• Act as a consultative resource to internal teams on brand, design, website strategy, and creative best practices.