General Summary :
The Go-to-Market Strategy Sr. Manager role is centered around enabling the media networks strategy and growth through the development and analysis of go-to-market approaches for new products and capabilities to increase the value proposition for our clients.
Duties & Responsibilities :
- Collaborate with internal and external stakeholders to develop the go-to-market strategy for new products across managed and self-service offerings and client segments.
- Work closely with internal and external product teams to support the product development and launch process.
- Curate enablement designed to help with products, pricing and additional selling / marketing needs for bringing DGMNs strategy to life.
- Synthesize feedback in partnership with sales and product teams and incorporate the voice of the customer into enhancements and feature prioritization.
- Monitor RMN trends and tech and regulatory changes to identify strategic gaps and opportunities.
- Develop routines, processes, and content for product reviews to position all products for success.
- Shepard a client focused and one team culture, balancing client needs with organizational goals.
Knowledge, Skills, & Abilities :
Understanding of digital media, marketing tactics, and retail media channels and technology.Ability to lead strategic project work and develop structured approaches to problem solving with cross-functional stakeholders.Strong analytical and project management skills with exposure to product development and agile methodologies.Self-motivated, high-capacity individual with intellectual curiosity and a strong familiarity with the digital environment.Highly detail-oriented, self-starter, independent worker with critical thinking skills.Proficient user of Microsoft Office suite, especially Excel and PowerPoint.Possess a growth mindset with an ability to think critically and flexibility to adapt quickly to change.Work Experience & / or Education :
Bachelors degree required.Retail Media Network experience is preferred; digital media, CPG, agency experience is a bonus.Experience working on a cross-functional team with both internal and external relationships.5+ years of experience with product strategy, sales strategy, management consulting or equivalent.This is full-time remote position.