Brand Marketing Account Executive

Brand Marketing Account Executive

Scenic Group located in Hollywood, FL is looking to hire a Brand Marketing Account Executive to join our team. The Brand Marketing Account Executive will report directly to the Brand & Consumer Marketing Manager and will serve as the lead in implementing, trafficking, and reporting on consumer and brand marketing initiatives. A key member of the brand marketing team, this individual will support Scenic Luxury Cruises & Tours and will drive the team's productivity via all marketing channels including print, digital, social, partnership and trade marketing by collaborating with internal design, sales, and product teams in North America and globally, as well as working with third party vendors and distribution partners.

Project Planning & Implementation

• Execute to the multi-channel campaign briefs, communication plan and production schedules as determined by Brand & Consumer Marketing Manager and ensuring we hit deadlines and targets
• Brief and develop creative, for traditional and digital media campaigns with in-house and external agency partners, ensuring accuracy, on time and within budget parameters
• Communicate campaigns and related offers to call centers and Regional Sales Manager teams via both e-mail communications and bi-weekly meetings with the call center leads.
• Attend weekly review meeting with Marketing Services team; summarize and take necessary actions toward project completion
• Support on reporting activities to identify what's working and what is not and actioning in marketing plans
• Work closely with the other Scenic brand marketing functions around the globe to infuse the US consumers POV in brand and product development
• Responsible for ensuring that the brand guidelines are always maintained and adhered to for all programs
• Review organic social posts and make recommendations for market-specific posts for our Trade social accounts
• Monitor, analyze and report on results, overall campaign success, key issues and recommendations on next steps to achieve the KPIs and targets

Requirements and Qualifications

Location

Work Authorization

What We Offer