Marketing Manager

Doeren Mayhew is a tax, assurance and advisory firm headquartered in Troy, Michigan with 25 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 37th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you.

Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels.

Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Regional Leadership

• Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives.
• Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives.
• Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI.
• Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes.
• Oversee content development, production and delivery of proposals to prospective clients for the region.
• Lead marketing personnel in region.
• Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership.
• Contribute to continuous improvement of marketing processes, tools and performance measurement.

Industry Go-to-Market (GTM) Leadership

• Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing.
• Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets.
• Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth.
• Partner with industry principals to align GTM strategies with client pursuits.
• Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation.
• Champion brand consistency and messaging across all regional and national marketing channels.
• Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies.

DESIRED SKILLS AND EXPERIENCE:

• Bachelor’s degree in marketing, business, communications or a related field.
• Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus.
• Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages.
• Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs.
• Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm.
• Demonstrated success managing budgets, vendors and multiple concurrent initiatives.
• Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities.
• Ability to adapt quickly to changing priorities and thrive in a fast-paced environment.
• Passion for staying up to date with industry trends and best practices.
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus.
• Willingness and ability to travel.

Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.

"Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.