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Marketing Coordinator

Marketing Coordinator

Marketplace HomesPlymouth, MI, US
1 day ago
Job type
  • Full-time
Job description

Job Description

Job Description

About Company :

At Marketplace Homes, we believe that if our customers succeed, we all win. That is why we foster a work environment where ideas flourish and individuals are empowered to pursue their professional passions. If you have a knack for creative solutions and a desire to make a meaningful impact, you may just find your next calling with us.

With over 20 years of experience, we truly understand the heartbeat of real estate, blending brokerage, property management, and creativity into a unique, customer-focused suite of services and support. Across the country, we’re not just managing properties; we’re nurturing the investments and dreams of a diverse range of clients.

Marketplace Homes also stands at the forefront of new construction, boasting well over 14,000 real estate transactions. This achievement isn’t just about numbers, it’s about the innovative and personalized solutions we bring to each project, all in partnership with the nation’s top builders. This provides the best of all worlds — personal and local service at scale.

About the Role :

The Marketing Coordinator plays a pivotal role in supporting and executing comprehensive marketing strategies within the real estate and rental leasing industry. This position is responsible for coordinating internal communications and collaborating closely with the marketing department to ensure cohesive messaging and brand consistency. The role involves managing and organizing trade shows and events to enhance company visibility and generate leads. Additionally, the Marketing Coordinator develops and distributes marketing collateral across multiple channels, including print advertising, direct mail, and digital platforms, to effectively reach target audiences. Ultimately, this position aims to drive engagement, support sales efforts, and contribute to the overall growth and reputation of the organization.

Minimum Qualifications :

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • Proven experience in a marketing coordination or similar role, preferably within real estate or related industries.
  • Strong written and verbal communication skills, with experience in copywriting and internal communications.
  • Familiarity with digital marketing tools and platforms, including email marketing and social media management.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Preferred Qualifications :

  • Experience coordinating trade shows and large-scale marketing events.
  • Knowledge of print advertising processes and direct mail campaign management.
  • Proficiency with graphic design software such as Adobe Creative Suite.
  • Understanding of real estate market trends and terminology.
  • Experience using marketing analytics tools to measure campaign performance.
  • Responsibilities :

  • Coordinate and facilitate internal communication efforts to ensure alignment across departments and teams.
  • Assist in planning, organizing, and executing trade shows, exhibitions, and other marketing events.
  • Develop, proofread, and distribute marketing collateral such as brochures, flyers, and newsletters.
  • Support online marketing initiatives including social media campaigns, email marketing, and website content updates.
  • Manage print advertising and direct mail campaigns to maximize outreach and lead generation.
  • Collaborate with copywriters and designers to create compelling marketing content that aligns with brand guidelines.
  • Track and report on the effectiveness of marketing campaigns and suggest improvements based on data analysis.
  • Maintain marketing databases and ensure timely communication with clients, partners, and vendors.
  • Skills :

    The required skills such as internal communication and marketing department collaboration are essential for ensuring consistent messaging and smooth workflow across teams. Trade show coordination and marketing collateral development require strong organizational and project management abilities to execute events and materials effectively. Copywriting skills are used daily to craft clear, persuasive content for various marketing channels including print advertising, direct mail, and digital marketing campaigns. Online marketing expertise enables the Marketing Coordinator to manage social media, email campaigns, and website content, driving engagement and lead generation. Preferred skills like graphic design and analytics further enhance the ability to create visually appealing materials and measure campaign success, contributing to continuous improvement in marketing efforts.

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    Marketing Coordinator • Plymouth, MI, US