Digital Sales Account Executive

Job Description

Job Description

Description : Job Summary :

We are seeking a dynamic Radio and Digital Consultant who can strategically blend the power of radio broadcasting with innovative digital marketing strategies to drive audience growth, increase engagement, and boost revenue. This consultant will also play a key role in prospecting sales and developing relationships with local small-medium businesses and advertising agencies , helping them leverage both radio and digital channels for effective advertising. You will work closely with internal teams to create integrated campaigns, maximize monetization opportunities, and foster strong relationships with new and existing clients.

Key Responsibilities :

• Integrated Marketing Strategy : Develop and implement cross-channel marketing strategies that effectively combine radio broadcasting and digital media, focusing on growing audience reach, engagement, and revenue.
• Digital Platform Management : Guide the station in optimizing its digital presence across websites, social media platforms, mobile apps, podcasts, and streaming services, ensuring digital content complements and enhances traditional radio programming.
• Audience Growth & Engagement : Use data-driven insights to identify target audiences and engage them through both traditional and digital channels. Create strategies to attract new listeners, retain existing ones, and encourage deeper engagement across platforms.
• Content Strategy : Work with programming teams to create compelling, on-brand content for both radio and digital platforms, ensuring consistent messaging and a seamless experience for listeners.
• Sales Prospecting and Local Business Outreach : Actively prospect new advertising sales opportunities with local small businesses in the community. Build and maintain strong relationships with key decision-makers to generate new revenue streams and create customized marketing packages that meet their needs.
• Business Development : Identify and pursue new business opportunities by developing relationships with local businesses and organizations. Provide strategic consultation to small businesses, advising them on how they can effectively advertise through both radio and digital platforms.
• Advertising Packages & Monetization : Collaborate with sales teams to create integrated advertising solutions that combine radio spots with digital campaigns (e.g., social media promotions, targeted email marketing, sponsored content). Work to grow both the advertising base and revenue streams.
• Digital Advertising Campaigns : Plan and execute digital advertising campaigns across social media, websites, and other digital channels to complement radio promotions. Analyze and optimize campaigns to drive results.
• Analytics & Reporting : Track the performance of all radio and digital marketing campaigns, providing insights and recommendations for future improvements. Use analytics tools to assess campaign effectiveness and adjust strategies to achieve desired results.
• Event and Promotion Management : Organize and promote local events, contests, live broadcasts, and digital activations to boost audience engagement and enhance brand awareness.
• Cross-Functional Collaboration : Work closely with internal teams such as on-air talent, programming, sales, and production to align marketing efforts with station goals and initiatives.

Requirements : Qualifications :