Digital Media Buyer, Search and Social Job at Moore DM Group in Lanham

Description

The Digital Media Buyer , Social and Search , will buy and execute digital media campaigns for our nonprofit clients. This position will be responsible for establishing and growing direct-response oriented media plans for our clients, with an emphasis on social and search advertising and a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience executing these campaign types, preferably with lead generation and revenue generation experience.

Please note that this is a hybrid position out of our Lanham, MD office.

Moore Media and Digital , a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Your Impact :

• Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
• Plan, execute, and optimize paid search, paid social, display, native and video marketing campaigns.
• Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.
• Complete daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
• Compile and present performance reports to assigned clients with oversight from senior team members.
• Continuously research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
• Complete quality assurance of digital advertising campaigns prior to launch.

Your Profile :

How We'll Support you :

#LI-RS1 #LI-hybrid