Director, Brand Voice and Tone

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Director, Brand Voice Copywriter at Salesforce is a strategic creative leader who shapes and maintains Salesforce's unique brand voice through written communication. They're responsible for developing and scaling a differentiated and trusted brand voice across all platforms and materials. This role will involve collaborating closely with our brand creative teams, product marketing teams, agencies and beyond to ensure the Salesforce brand voice is effective and consistent across the whole ecosystem.

Key Responsibilities

• Developing and Implementing Brand Voice : Establishing and maintaining a differentiated, consistent, and trusted brand voice across all communications, ensuring it aligns with the brand strategy and resonates with our target audiences.
• Enablement : Building enablement resources and leading trainings for cross-functional writers and communicators across Salesforce.
• Copy Editing : Ensuring highest-visibility copy is in brand campaigns and mainstage keynotes is clear and aligned with brand guidelines.
• Creative Direction : Providing creative direction for campaigns and projects, ensuring all content aligns with the overall brand strategy.
• Exceptional Writing and Editing Skills : Strong command of grammar, punctuation, and style, with the ability to adapt to different writing styles and tones.
• Deep Partnership with Brand Strategy & Messaging : Deep understanding of brand strategy, messaging frameworks, and how to effectively communicate a brand's unique identity.
• Scalability and innovation : Utilizing modern tools including AI to efficiently scale the Salesforce brand voice.
• Collaboration : Working closely with marketing, design, product, and other teams to ensure brand consistency and effective content creation.
• Leadership & Communication : Strong leadership skills, including the ability to motivate and guide a team, provide constructive feedback, and effectively communicate with stakeholders.
• Collaboration & Interpersonal Skills : Ability to work effectively with diverse teams and build strong relationships.
• Understanding of different marketing and communication channels and how to modulate tone for different audiences, platforms, and contexts.

Qualifications

Skills

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. We believe in equality for all and strive to create an inclusive workplace free from discrimination. Know your rights : workplace discrimination is illegal. Salesforce makes recruiting, hiring, promotion, compensation, and all employment decisions based on merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or other classifications protected by law.

For Washington-based roles, the base salary hiring range for this position is $177,600 to $257,600. For California-based roles, the base salary hiring range for this position is $193,800 to $281,100. For Illinois-based roles, the base salary hiring range for this position is $177,600 to $257,600.

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