Integrated Marketing & Content Lead

About Aarki

Aarki is a leading AI-driven mobile DSP that turns ad budgets into predictable, scalable growth. We power programmatic campaigns with supervised-AI bidding, real-time creative optimization, and full-funnel performance—serving 5 million bid requests per second across 10 billion devices. Our marketing team is lean, scrappy, and growth-obsessed. We’re looking for a content marketing powerhouse who can plan, create, and optimize content that ranks, engages, and converts.

Role Overview

The Integrated Marketing & Content Lead is the lead of Aarki’s narrative in market. This role sits at the intersection of product, sales, and marketing, and turns Aarki’s capabilities into clear stories and coordinated, multi channel programs.

This person will work closely with the CMO, Product, and the Marketing Manager to lead integrated plays around specific verticals and outcomes. They will interview product and commercial leaders, turn insights into content ideas and articles, ghostwrite for senior leaders, and run coordinated programs across channels. Every play should tell one clear story about why Aarki is the go to performance product across UA, influencer, retargeting, CTV, and more, with sales, content, events, and paid media all wired to that same narrative and metrics.

This is a senior individual contributor role for someone who can think like a strategist, write like a journalist, and operate like a campaign owner.

Key Responsibilities

1. Narrative and Messaging Leadership
   • Define and maintain the core narratives that explain why Aarki is the preferred performance partner across channels
   • Partner with Product and CMO to translate roadmap, capabilities, and differentiation into simple, compelling stories for buyers
   • Ensure consistency of messaging across website, sales materials, events, paid media, and executive communications
2. Integrated Campaign Strategy
   • Design integrated, multi channel plays around specific verticals, audiences, and outcomes
   • Build playbooks that align content, sales outreach, events, and paid media to one narrative and a shared set of metrics
   • Partner with Marketing Ops and Sales to set goals for each play and align on target accounts, segments, and timelines
3. Content Leadership and Production
   • Own the editorial calendar across thought leadership, blogs, articles, customer stories, and campaign content
   • Interview product managers, data scientists, and commercial leaders to surface ideas and story angles
   • Ghostwrite articles, LinkedIn posts, and other long and short form content for Aarki, its executives and subject matter experts
   • Work with design and external partners as needed to deliver content assets on time and on brand
4. Cross Functional Alignment
   • Work closely with Sales leadership to ensure integrated plays support pipeline and revenue priorities
   • Partner with the Marketing Manager and Field Marketer to activate content through social, newsletters, and events
   • Coordinate with Product and Product Marketing so that launches and strategic initiatives have a clear, integrated go to market story

Must-Have Qualifications

• 7 to 10 years of experience in Ad tech marketing, with a focus on content, integrated campaigns, or product aligned storytelling
• Experience in ad tech, martech, or performance driven SaaS, ideally with exposure to advertisers, agencies, or UA teams
• Demonstrated ability to design and run integrated campaigns across multiple channels and stakeholders
• Strong writing and editing skills, with a portfolio that includes thought leadership, narrative content, or executive ghostwriting
• Comfortable interviewing technical and commercial stakeholders and turning complex topics into clear, grounded stories
• Familiarity with marketing and sales tools such as HubSpot, Canva, and basic website or social management platforms
• Proven track record of partnering with Sales and Product to tie programs to measurable outcomes
• Highly organized, able to manage an editorial calendar and multiple concurrent plays

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