Marketing Technology Specialist

Description :

Mercadien is seeking an experienced, detail-oriented and tech-savvy Marketing Technology Specialist to join our dynamic marketing team. The ideal candidate will have extensive experience utilizing and managing various marketing technologies, particularly HubSpot or other CRM system, and will be responsible for ensuring the full utilization and management of our marketing tech stack, which includes HubSpot, ZoomInfo, Dripify, Asana and other tools. This role requires a proactive individual with a keen eye for detail and a strong background in CRM management, data analytics, and campaign execution.

Responsbilities

HubSpot CRM Management :

• Utilize and manage all features of HubSpot Sales & Marketing Hubs to support growth initiatives
• Maintain and optimize the HubSpot database, ensuring data integrity and accuracy
• Create, manage, and analyze marketing email nurture campaigns within HubSpot
• Build and maintain HubSpot dashboards / reports to track marketing and new business performance metrics and ensure the data is accurate and consistent
• Create, implement and manage HubSpot automation workflows to streamline marketing processes and drive efficiencies
• Oversee email marketing campaigns, such as newsletters, special alerts, event invitations, etc., including template creation, list segmentation, A / B testing and performance analysis
• Design and optimize landing pages, calls-to-action and forms to capture and nurture leads
• Encourage firm leadership to use HubSpot's CRM features to manage client and prospective client relationships
• Leverage HubSpot's reporting and analytics tools to measure the effectiveness of marketing efforts and, if necessary, propose adjustments to be made to help improve the performance and results from those efforts

Marketing Technology Utilization :

Data Management and Reporting :

Project Management and Collaboration :

Requirements :

Benefits

Location

3625 Quakerbridge Road

Hamilton, NJ 08619

Mercadien is a leading and growing regional accounting and advisory firm with partners and staff that believe our best work starts with our people. When you come on board, you become a part of our community and extended family. We're entrepreneurs at heart; passionate about creating opportunities, innovating inside and outside of our business, achieving work / life integration, helping our employees reach their potential, and having fun!

Our core values : Integrity, excellence, responsibility, creativity, and respect are the foundation of our firm. They inform and guide us in everything we do and fuel our client work and relationships. We are a teamwork-focused firm and support each other professionally and personally. We're collaborative by nature and enjoy being actively involved in our communities. Driven by integrity and social responsibility, our associates serve more than 100 civic and charitable organizations, as individuals and through the Mercadien Foundation. At Mercadien, the opportunities are endless.

To all recruitment agencies : The Mercadien Group does not accept unsolicited agency resumes. Please do not forward resumes to our job alias, Mercadien associates or any other company location. The Mercadien Group is not responsible for any fees related to unsolicited resumes.

This employer participates in E-Verify. Mercadien will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization. If the government cannot confirm that you are work authorized, Mercadien is required to provide you written instructions and an opportunity to contact SSA and / or DHS before taking adverse action against you, including terminating your employment.

Compensation details : 70000-70000 Yearly Salary

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