Social Media Coordinator

Social Media Coordinator

Are you a creative thinker with a passion for and deep understanding of all things social media? We're seeking a Social Media Coordinator to join our dynamic Discover Bastrop team! In this role, you'll play a key part in shaping our voice, engaging our audience, and driving meaningful connections. Join us and make an impact!

Under general direction of the Director of Discover Bastrop, the Social Media Coordinator plays a vital role in executing the City's tourism and visitor engagement strategy by developing and managing content across all digital platforms. This position supports the City Council's Communication Focus Areaone of nine strategic initiativesby fostering transparent, two-way communication between the city, residents, visitors, and local businesses. The role is responsible for planning and implementing social media campaigns, creating compelling content, tracking analytics, and enhancing brand visibility. This position also provides cross-departmental support in developing marketing materials, maintaining the city's tourism website, and assisting with events and special initiatives.

Essential job functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required. Essential duties and responsibilities may include, but are not limited to, the following :

• Plan, coordinate, and publish engaging content across all City tourism-related social media platforms.
• Work closely with the Marketing Manager to plan and execute coordinated social media campaigns that align with Discover Bastrop's overall tourism and marketing strategy.
• Collaborate regularly with the City of Bastrop's Communications Department to ensure consistent messaging, avoid content duplication, and cross-promote relevant initiatives.
• Participate in joint planning meetings and content calendar reviews to align efforts across departments.
• Share assets, updates, and analytics to support shared goals across City-led platforms and initiatives.
• Maintain a citywide social media calendar, ensuring brand consistency and message alignment.
• Write, edit, and schedule social posts, press releases, blog entries, and newsletter content.
• Develop and implement social media marketing campaigns that support key programs and events.
• Monitor channels for engagement opportunities, inquiries, and trends; respond to comments in a timely and professional manner.
• Track and analyze performance metrics to inform strategies and optimize future efforts.
• Collaborate with departments to gather information and assist with cross-promotional campaigns.
• Create basic graphic design assets for use in digital promotions using tools like Canva or Adobe Creative Suite.
• Update and maintain tourism-related pages on the city's website with timely, accurate content.
• Coordinate content with photographers, designers, and vendors as needed.
• Assist in planning and promoting City events, including coverage and live updates from the field.
• Representing the City at community events, media functions, and tourism-related engagements.
• Ensure compliance with City communication policies and accessibility standards.
• Stay current with social media trends and emerging platforms.
• Exercises discretion and independent judgment with respect to matters related to communications and media responses.
• Works non-traditional work hours for presence at various special events and City meetings.
• Deals tactfully and courteously with the public.
• Establishes and maintains effective working relationships with other employees, officials, volunteers, media, and the public.
• Travels to various destinations in and out of the city.
• Perform other tasks as assigned.

Administrative Support :

Special Requirements :

Other Requirements :

Typical Decision :

Education :

Experience :

Licenses :

Valid Texas Driver's License with an acceptable driving record to be maintained throughout employment.

Knowledge, Skills and Abilities :

Physical Demands and Working Conditions :