SEO & GEO Manager Job at Enformion in Richmond

Overview

Enformion is a dynamic and innovative data and analytics company that assists digital marketplaces in fraud prevention, risk management, seamless user onboarding, and fostering trust between shoppers and merchants. Our AI-powered solutions leverage extensive data intelligence and advanced behavioral analysis, enabling continuous monitoring for emerging risk indicators.

Responsibilities

• SEO Strategy & Execution : Build and implement comprehensive SEO strategies to drive organic traffic, keyword rankings, and lead generation. Manage technical SEO, including site architecture, schema markup, crawlability, and structured data. Conduct keyword and intent research to inform content creation and optimization.
• GEO (Generative Engine Optimization) : Develop strategies to increase brand and content discoverability within AI-driven platforms (e.g., ChatGPT, Perplexity, Gemini, Claude). Structure and optimize content for LLM ingestion, including authoritative sourcing, FAQs, and knowledge graph alignment. Monitor emerging GEO best practices and proactively test new approaches for visibility in AI search. Partner with product marketing and content teams to adapt messaging for generative AI query contexts.
• Content & Analytics : Collaborate with content creators to ensure all assets are optimized for both traditional SEO and GEO. Track and report on organic and AI search performance, providing insights to improve visibility and engagement. Stay ahead of algorithm updates, search trends, and shifts in AI-powered search engines.
• Cross-Functional Collaboration : Partner with digital, product, and demand generation teams to align organic and GEO efforts with broader marketing objectives. Work with web developers to implement technical recommendations and enhancements.

Qualifications & Skills

Education & Experience

Additional Information

Employees must have their primary residence in one of the following states : Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Iowa, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Virginia, Washington, Wisconsin.

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