NBCUniversal is hiring : Analyst, Data Operations and Audience Management in New

Analyst, Data Operations and Audience Management

NBCUniversal’s Data Operations team is looking for enthusiastic, goal-driven, proactive, and resourceful individuals to support innovation in our Ad Platforms and Operations One-Platform group. One-Platform is the collection of all NBCU’s data-driven, advanced advertising products, including data-driven linear, addressable, OTT and digital channel advertising products. Within our group we promote a culture of inclusion for all employees that respects their unique abilities, experiences, and views. We believe that our varied backgrounds help us work better together, make smarter choices, and deliver better business results.

This position will support the Senior Manager on the Advanced Data Operations team and incorporate Data Driven Linear and cross-platform data tactics and strategies to ensure operational efficiency of audience-targeted ad products.

In addition, the Data Analyst position will work with the other members of the Data Operations team to streamline communication and optimize the workflow between the core internal teams, as well as data vendors, to ensure success and growth.

Areas Of Responsibility

• Work with data vendors to ensure audience targets are delivered and available for the execution of targeted campaigns across all platforms including digital, addressable, and data-driven linear.
• Provide project management and tracking support to the overall data team to make audience-targeted campaign operations, new data-targeted product implementation, and troubleshooting processes more efficient.
• Partner with the One Platform Ad Sales group to provide data operations guidance, help develop new operational workflows to streamline convergent projects, and assist with troubleshooting.
• Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients.
• Assist in managing vendor relationships, including identifying and testing ways to leverage their platforms and data for offline and online data convergence.
• Assist in evaluating data vendors’ contribution to campaign fulfilment as well as our data products to ensure efficient sourcing of audience data.
• Collaborate with Engineering and IT teams to ensure that the implementation of new data products is optimized for data operations use and document new use cases, enhancements, and bugs.
• Leverage coding and programming skills to analyze various datasets in order to build strategic audiences.
• Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.

Qualifications

Desired Characteristics

Additional Requirements

Additional Information

Location : Bronx, NY and other U.S. locations

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