Director, Oncology Account Marketing

Director Of Oncology Account Marketing

At a time of rapid market evolution, account consolidation, increasing account influence and a shift in the definition of value in the oncology marketplace, Pfizer Oncology has built a leading Account marketing function. The Pfizer Oncology portfolio includes market-leading breast cancer, prostate cancer, bladder cancer, and hematological cancers medicines. Pfizer`s leading oncology portfolio includes precision medicines with complex diagnostic challenges and a mix of oral and IV products.

The Director of Oncology Account Marketing will be a key member of the Oncology Account Marketing Team in Portfolio Marketing, reporting into Team Lead, Oncology Account Marketing. This position will play a critical role in assessing and analyzing account-specific business trends and developing innovative approaches and solutions focused on decreasing barriers at the account level and increasing the quality of care in the US.

This role has significant leadership and full end-to-end ownership from development of account and segment strategy to corresponding tactical execution for select assets within Pfizer's evolving oncology portfolio. This role also supports cross-portfolio / pan-tumor initiatives impacting oncology organized provider customers (Community, Academics, IDNs, etc.).

Role Responsibilities

• Lead franchise- and brand level account insights generation and synthesis to uncover key opportunities and barriers to product uptake and quality cancer care
• Develop franchise- and brand aligned account strategy and segmentation / targeting spanning key accounts (community oncology, IDN, Academic), national provider aggregators, GPOs and provider pathways
• Develop and prioritize key initiatives to create a clear compelling brand differentiation and to bolster brand value proposition to account customers
• Lead branded and unbranded resources & solutions creation for organized provider customers, executed by account directors and through non-personal promotional channels (incl GPO)
• Develop KPIs / metrics and lead performance reporting to cross functional and senior leadership to demonstrate impact of segment and account strategies, and highlight key risks, opportunities, and threats.
• Exceptional partnership with brand marketing, accounts team, payer marketing, patient solutions & alliances, and data & analytics teams and leadership

Basic Qualifications

Preferred Qualifications

Non-Standard Work Schedule, Travel Or Environment Requirements