Marketing Domain Expert (Subject Matter Expert)

Job description

Work Location : US remote

Engagement Model : Freelancer / Independent Contractor

Start Date : ASAP

Qualification Requirements : Successful completion a role-specific written assessment and a background check.

DataForce by TransPerfect is seeking experienced Marketing Subject Matter Experts to support a next-generation Generative AI and analytics this role you will leverage your marketing expertise to design workflows create evaluations and provide guidance that ensures AI models deliver accurate insightful and business-relevant results in the field of marketing strategy analytics and communication.

Main Responsibilities :

Workflow Definition : Define core marketing workflows such as campaign planning segmentation attribution modeling media mix optimization product positioning and brand management.

Evaluation Creation : Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation market analysis customer segmentation and message optimization.

Capability Assessment : Assess the models performance across marketing functions including consumer insights content marketing brand strategy marketing analytics and PR / crisis communication management.

Data Curation & Annotation : Identify refine and label high-quality marketing data (e.g. ad copy campaign results brand assets) for training and improving AI models.

Feedback & Iteration : Review AI outputs provide structured feedback and recommend improvements to enhance the models marketing reasoning accuracy and real-world applicability.

As a Marketing Domain Expert you will :

Ensure that AI solutions reflect real-world marketing practices and strategic thinking.

Validate that model outputs are creative data-informed and customer-centric.

Help bridge the gap between marketing expertise and AI innovation enabling better marketing automation analytics and insight generation.

Job requirements

Experience : 10 years of professional experience in one or more of the following areas : Brand Strategy / Marketing Communications Digital Marketing / Performance Marketing Marketing Analytics / Attribution / Media Mix Modeling Product Marketing or Go-to-Market Strategy Market Research / Consumer Insights Public Relations / Crisis Communication.

Prior experience in the U.S. Marketing or Advertising sector ideally with leading companies such as Amazon Google Meta Apple Salesforce Adobe HubSpot CarGurus Airwallex or Nike.

Proven ability to translate complex marketing concepts (e.g. attribution modeling consumer psychology pricing strategy) into structured frameworks and measurable steps.

Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks.

Excellent communication skills In English to articulate marketing concepts to technical and non-technical audiences.

Familiarity with AI machine learning or marketing automation technologies is a plus.

High attention to detail strong organizational skills and a deep understanding of marketing best practices.

DataForce by TransPerfect is part of the TransPerfect family of companies the worlds largest provider of language and technology solutions for global business with offices in more than 100 cities worldwide. We offer high-quality data for Human-Machine Interaction to some of the most prestigious technology companies in the world. Our department focuses on gathering enriching and processing data for Machine Learning in different AI learn more about DataForce please visit us at more information on the TransPerfect Family of Companies please visit our website at

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Key Skills

Databases,System Design,Cybersecurity,System Architecture,Intelligence Experience,Military Experience,Requirements Gathering,Joint Operations,Curriculum Development,DoD Experience,FISMA,Ant

Employment Type : Contract

Experience : years

Vacancy : 1