Head of Product Marketing

Biotechnology is rewriting life as we know it from the medicines we take to the crops we grow the materials we wear and the household goods that we rely on every day. But moving at the new speed of science requires better technology.

Benchlings mission is to unlock the power of biotechnology. The worlds most innovative biotech companies use Benchlings R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.

Come help us bring modern software to modern science.

ROLE OVERVIEW

As a Head of Product Marketing at Benchling youll embody the bold spirit of Team Science by bringing clarity conviction and executive presence to how we communicate our mission : unlocking the power of biotechnology . In this highly strategic role you will define and lead the product marketing vision across Benchlings R&D Cloud platform ensuring it resonates with both scientific and technical audiencesfrom researchers in the wet lab to IT leaders enabling transformative workflows. You will champion narrative differentiation shape compelling positioning and own GTM strategy that accelerates adoption revenue and category leadershipgrounded in the ethos of enabling modern software for modern science and layering in our new AI narrative and capabilities.

In this elevated leadership seat youll inspire and grow a world-class team setting the bar high for cross-functional execution across Product Sales Strategy Enablement and Customer Experience. Youll be the trusted partner to the C-suite and across functionsbringing clarity to ambiguity aligning goals and ensuring seamless launch plans KPIs and performance measurements. Benchlings culture of fostering credibility and trust with senior business leaders and establishing alignment and clarity with regards to product objectives and strategies will be central to your success.

RESPONSIBILITIES

• You will lead a team of product marketers to define and champion the overall market positioning and narrative for Benchling establishing the company as a thought leader in the biotech and AI space;
• Build scale and develop direct reports as well as a broader talent pool within the Marketing organization fostering a culture of high performance and continuous learning;
• Collaborate and drive alignment with the C-suite and senior sales and product leadership;
• Lead cross-functionally with leaders across Marketing Product pre-Sales Sales and post-Sales to create alignment and clarity with regards to GTM launch strategy and segment and solution objectives;
• Oversee customer requirements and ensure you and your team provide input to product management on product needs including areas of integration between products. Influence product roadmap decisions at a strategic level ensuring product development aligns with the most impactful market opportunities and customer needs across the entire portfolio;
• Establish an efficient cross-functional working model across internal GTM teams and develop annual / quarterly plans to measure performance within segments & solutions;
• Develop and execute strategies to drive significant new market penetration and adoption of new products demonstrating measurable impact on the companys top line;
• Conduct and synthesize internal and external research and discovery around customer segments market trends and use cases;
• Lead your team in the proactive creation of crisp compelling messaging and content assets for our customers and prospects;
• Provide executive-level updates on performance of product areas looking at net new growth and expansion by segment or solution; and
• Be a true connector across GTM teams and product advocating for our customers and prospects and ensuring the market understands Benchlings strengths.

QUALIFICATIONS

HOW WE WORK

We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday Tuesday and Thursday).

SALARY RANGE

Benchling takes a market-based approach to pay. The candidates starting pay will be determined based on job-related skills experience qualifications interview performance and work location. For this role the base salary range is $208000 to $312000 .

To help you determine which zone applies to your location please see this resource. If you have questions regarding a specific locations zone designation please contact a recruiter for additional information.

Total Compensationincludes the following :

#LI-Hybrid

#BI-Hybrid

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Benchling welcomes everyone.

We believe diversity enriches our team so we hire people with a wide range of identities backgrounds and experiences.

We are an equal opportunity employer. That means we dont discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. We also consider for employment qualified applicants with arrest and conviction records consistent with applicable federal state and local law including but not limited to the San Francisco Fair Chance Ordinance.

Please be aware that Benchling will never request personal information payment or sensitive details outside of Greenhouse or via email. All official communications will come from an @ email address or from an approved vendor alias. If you are contacted by someone claiming to represent Benchling and are unsure of their legitimacy please reach out to us at to verify the communication.

Required Experience :

Director

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1