PR Director

PR Director

Associ is the leader in community management company dedicated to helping our clients achieve their vision for their communities. We are seeking a talented PR Director to join our marketing and communications team and help us drive our brand's visibility and reputation to new heights. Reports To : Vice President of Marketing

The PR Director will be responsible for managing all aspects of our public relations and media strategy. This role will involve media strategy development, agency management, press release creation and some crisis communications. The ideal candidate will have a proven track record of successfully managing PR campaigns, building strong media relationships, and effectively handling crisis situations.

Key responsibilities include :

• Develop and execute a comprehensive media strategy that aligns with the company's goals and objectives.
• Monitor industry trends, competitor activity, and emerging issues to adjust the media strategy as needed.
• Track and analyze media coverage and make data-driven recommendations for improvement.
• Oversee and manage relationships with external PR and media agencies.
• Set clear goals and KPIs for agencies and ensure they are met within budget.
• Monitor agency performance and provide feedback for improvement.
• Identify and cultivate relationships with key media outlets, journalists, and influencers.
• Secure media coverage through proactive outreach and pitching of company stories and initiatives.
• Coordinate and execute media interviews and appearances for company executives.
• Draft compelling and well-crafted press releases, news articles, and other media materials.
• Collaborate with internal teams to gather information and data necessary for press releases.
• Ensure press releases are distributed to relevant media outlets and stakeholders.
• Develop and implement crisis communication plans to effectively manage and mitigate any potential PR crises.
• Serve as the primary spokesperson during crisis situations and manage media inquiries.
• Collaborate with internal teams to ensure consistent messaging and timely responses.

Qualifications include :

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.