Talent.com
Enrollment Marketing and Communications Manager
Enrollment Marketing and Communications ManagerFranklin & Marshall College • Lancaster, PA, United States
Enrollment Marketing and Communications Manager

Enrollment Marketing and Communications Manager

Franklin & Marshall College • Lancaster, PA, United States
3 days ago
Job type
  • Full-time
Job description

About Franklin & Marshall College :

Franklin & Marshall College is a residential college dedicated to excellence in undergraduate liberal education. Its aims are to inspire in young people of high promise and diverse backgrounds a genuine and enduring love for learning, to teach them to read, write, and think critically, to instill in them the capacity for both independent and collaborative action, and to educate them to explore and understand the natural, social, and cultural worlds in which they live. In so doing, the College seeks to foster in its students' qualities of intellect, creativity, and character, that they may live fulfilling lives and contribute meaningfully to their occupations, their communities, and their world.

To learn more about Lancaster, please go to

Job Description :

Franklin & Marshall College is recruiting for a full-time Enrollment Marketing & Communications Manager.

Job Details :

  • Location : F&M Campus - Lancaster, PA. Hybrid and remote work options available.
  • Classification : Full-time, Exempt
  • Schedule : 40 hours, Monday - Friday. May require evenings and weekends.
  • Reports to : Executive Director of Enrollment Systems, Operations, & Analytics.
  • Department : Admission
  • Approved Annual Salary : $64,000.00 - $70,000.00

Job Description :

Reporting to the Executive Director of Enrollment Systems, Operations, and Analytics, the Enrollment Marketing & Communications Manager serves as the Enrollment Division's primary liaison to the college's Office of Communications. This position is the primary internal marketing and communications resource within the Enrollment Management division, responsible for ensuring the execution of all enrollment-related marketing and communications efforts and for managing relevant vendor relationships with the goals of elevating the F&M brand and increasing enrollment to achieve college goals.

Essential Functions :

  • Create, maintain, and update enrollment marketing and communication plans, including all forms of media and all relevant audiences.
  • Collaborate with the Office of Communications and with external marketing partners to ensure enrollment marketing and communications projects are aligned with brand standards and guidelines; that messaging is coherent across all channels and campaigns; and that projects are completed on time and on budget.
  • Regularly analyze market trends and campaign performance to inform decisions and optimize outreach strategies.
  • Manage vendor relationships related to student search, inquiry development, application generation, and yield, which included message development and coordinating strategy with approval of senior enrollment leadership.
  • Maintain and optimize the use of external college search and communication platforms for both student and parent audiences, such as Niche and CampusESP.
  • Collaborate with the CRM Specialist on Deliver and other communication tools within Slate. Maintain all campaigns, Slate Print jobs, and other automated and ad-hoc communications sent from Slate.
  • Maintain enrollment-related web pages, regularly implementing updates based on changes to programs and practices; stakeholder feedback; and competitive analysis.
  • Manage all public-facing Slate pages, portals, and Slate.org in collaboration with colleagues in Communications and IT with a key focus on brand identity and the user experience for all constituent groups.
  • Lead admission staff in the design, planning, and implementation of outreach and communication strategies targeted at prospective students, parents, and influencers.
  • Guide and support members of the admission team, including tour guides, in messaging consistent with institutional-level positioning, brand identity, and talking points.
  • Regularly evaluate admission communications and marketing efforts and recommend changes based on feedback, peer institution benchmarking, and the emergence of new platforms and technologies.
  • Manage a small recruitment territory to inform communications and marketing work.
  • All other duties as assigned.
  • Requirements :

    Minimum Qualifications :

  • Bachelor degree.
  • At least five years in progressively responsible recruitment and communications roles, including direct involvement in enrollment communications.
  • Experience with the student search process and vendor management.
  • Superior written and spoken communications skills, including the ability to articulate ideas in a clear and compelling manner and the ability to listen closely to the ideas of others.
  • A deep understanding of both the relational and transactional components of student recruitment and the perspectives of key populations, including students and families, school based counselors and independent consultants, the enrollment division, and various college constituencies.
  • Availability for occasional evening or weekend travel and events.
  • Excellent oral, written, interpersonal communication skills.
  • Proficiency in Google Suite Products (Docs, Gmail, Sheets, Slides, Drive)
  • Evidence of a commitment to community and belonging.
  • Valid driver's license.
  • Successful interview.
  • Successful completion of background checks.
  • Preferred Qualifications :

  • Experience with Technolutions Slate.
  • Experience within a CRM.
  • Experience working at a small liberal arts college.
  • Additional Information :

    Offers of employment are contingent upon the successful completion of reference checks, a criminal background verification, and verification of credentials. The College will coordinate these verifications.

    Full-time members of the Franklin & Marshall College professional staff receive competitive starting pay and a comprehensive benefits package that includes health coverage, dental, vision, generous retirement savings plan contributions, education benefits for employees, spouses and dependent children, and enjoy access to all College facilities including dining venues to suit all tastes, recreation and fitness facilities, and libraries, plus access to College performances, lectures, and events. To learn more about our Benefits, please visit our Benefits Page.

    Franklin & Marshall College is committed to having an inclusive campus community where all members are treated with dignity and respect. As an Equal Opportunity Employer, the College does not discriminate in its hiring or employment practices on the basis of gender / gender-identity, sex, race or ethnicity, color, national origin, religion, age, disability, veteran's status, genetic information, family or marital status, sexual orientation, or any other protected class.

    Create a job alert for this search

    Manager Enrollment • Lancaster, PA, United States

    Related jobs
    Commercial Banking Relationship Manager

    Commercial Banking Relationship Manager

    Northwest Bank • Lebanon, PA, United States
    Full-time
    The C & I Commercial Relationship Manager is responsible for serving as a trusted business advisor to clients and providing a full breadth of banking solutions to meeting their financial objectives...Show more
    Last updated: 30+ days ago • Promoted
    Manager - Sales and Marketing

    Manager - Sales and Marketing

    Freudenberg • Lancaster, PA, US
    Full-time
    Working at Freudenberg : We Will Wow Your World!.Create awareness about the product & its suitable applications through concept selling. Generate demand through specifications by brand name and speci...Show more
    Last updated: 21 days ago • Promoted
    Community Liaison - Hospice

    Community Liaison - Hospice

    BrightSpring Health Services • Richland, PA, United States
    Full-time
    US-PA-JOHNSTOWN | US-PA-RICHLAND.Under the general administrative direction of the reporting manager, the Community Liaison will market hospice and or home health services to industry professionals...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Digital Marketing

    Manager, Digital Marketing

    Webster Bank • Lancaster, PA, US
    Full-time
    If you're looking for a meaningful career, you'll find it here at Webster.Founded in 1935, our focus has always been to put people first doing whatever we can to help individuals, families, busine...Show more
    Last updated: 5 days ago • Promoted
    Remote Side Hustle Evaluator - Flexible Online Gig Work

    Remote Side Hustle Evaluator - Flexible Online Gig Work

    Finance Buzz • Delta, Pennsylvania, US
    Remote
    Temporary
    Are you looking to earn extra income from the comfort of your home? We're seeking motivated individuals to explore and test a variety of remote side hustle opportunities featured on FinanceBuzz.Thi...Show more
    Last updated: 30+ days ago • Promoted
    Founding Marketing Manager

    Founding Marketing Manager

    Toku • Lancaster, PA, US
    Full-time
    We are hiring our first full time marketing person.This person will work directly with the founders to be the driving force behind our content marketing. You'll work closely with the founders to cre...Show more
    Last updated: 20 days ago • Promoted
    Academic Reporting and Assessment Analyst

    Academic Reporting and Assessment Analyst

    Harford Community College • Bel Air, MD, United States
    Full-time
    The Academic Reporting and Assessment Analyst supports Harford Community College’s Academic Affairs division by managing internal and external reporting, including mandatory state and federal repor...Show more
    Last updated: 14 hours ago • Promoted • New!
    Enterprise Customer Success Manager, Nursing Health Education (Remote)

    Enterprise Customer Success Manager, Nursing Health Education (Remote)

    RELX • Lancaster, PA, US
    Remote
    Full-time
    Enterprise Customer Success Manager.Are you a skilled relationship builder with a passion for customer success? Are you a customer focused account strategist?. The eCSM will collaborate with the sal...Show more
    Last updated: 21 days ago • Promoted
    Marketing Program Manager - OEM Partnerships

    Marketing Program Manager - OEM Partnerships

    APR Supply • Lebanon, PA, United States
    Full-time
    Do you enjoy working cross-functionally, collaborating with vendors and internal teams to bring innovative campaigns to life? If you're a. HVAC, plumbing, and hydronic supplies, serving customers ac...Show more
    Last updated: 3 days ago • Promoted
    Flexible Online Opinion Contributor (Hiring Immediately)

    Flexible Online Opinion Contributor (Hiring Immediately)

    Earn Haus • Bel Air North, Maryland, US
    Full-time +1
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show more
    Last updated: 30+ days ago • Promoted
    Temporary, Part-time Instructor of Management / Marketing (Unsolicited)

    Temporary, Part-time Instructor of Management / Marketing (Unsolicited)

    InsideHigherEd • Millersville, Pennsylvania, United States
    Part-time
    Temporary, Part-time Instructor of Management / Marketing (Unsolicited).The Management and Marketing department at times needs temporary, part-time instructors to fill in for faculty on sabbaticals...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Professional ServicesUnited States - Remote

    Manager, Professional ServicesUnited States - Remote

    GovOS • Lancaster, PA, US
    Remote
    Full-time
    Manager, Professional Services.GovOS is a leading provider of transaction and compliance software for state and local governments to streamline property, licensing, and tax interactions with busine...Show more
    Last updated: 21 days ago • Promoted
    Senior Partner Marketing Manager

    Senior Partner Marketing Manager

    Returnly (Loop Returns) • Lancaster, PA, US
    Full-time
    Senior Partner Marketing Manager.At Loop, we're on a mission to transform the post-purchase experience for modern ecommerce brands. We power returns, exchanges, and reverse logistics for 5,000+ of t...Show more
    Last updated: 21 days ago • Promoted
    Director of Marketing, Signatera Breast

    Director of Marketing, Signatera Breast

    Natera • Lancaster, PA, US
    Full-time
    Director Of Marketing, Signatera Breast.Director Of Marketing, Signatera Breast.Position Summary : We are seeking an experienced and strategic product marketer to lead marketing efforts for Signater...Show more
    Last updated: 21 days ago • Promoted
    Advisory Manager - UHNW

    Advisory Manager - UHNW

    BPM LLP • Lancaster, PA, US
    Full-time
    Advisory Business Enterprise Services Team (BEST).What does BPM stand for? Innovation, opportunity, community, diversity, inclusivity, flexibility and so much more. B-P-M stands for "Because People...Show more
    Last updated: 20 days ago • Promoted
    Relationship Banker

    Relationship Banker

    First National Bank of Pennsylvania • Lebanon, PA, United States
    Full-time
    Make a difference - for us and for your future.This position is expected to develop proficiency of basic consumer banking transactions, account servicing, and lending. The incumbent is responsible f...Show more
    Last updated: 9 days ago • Promoted
    Marketing Manager

    Marketing Manager

    Axuall • Lancaster, PA, US
    Full-time
    Location : Remote United States.Built with leading healthcare systems, Axuall is a workforce intelligence company built on top of a national real-time practitioner data network.It enables healthcar...Show more
    Last updated: 19 days ago • Promoted
    Summer 2026 MBA Internship Marketing & Consumer Engagement

    Summer 2026 MBA Internship Marketing & Consumer Engagement

    Humana • Lancaster, PA, US
    Full-time +1
    Become a Part of Our Caring Community and Help Us Put Health First.Humana is seeking MBA Interns to join for Summer 2026! Humana's MBA Summer Internship Program offers a unique opportunity for MBA ...Show more
    Last updated: 20 days ago • Promoted