Digital Advertising Specialist

Overview

Join to apply for the Digital Advertising Specialist role at We Are RALLY

RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. We work with organizations such as Climate United, the Hewlett Foundation, the National Network of Abortion Funds, the NRDC, and the Robert Wood Johnson Foundation among others. We are committed to diversity and equal opportunity and encourage applicants from all backgrounds to apply.

RALLY is proud to work on a wide range of critical social issues and to partner with foundations, advocacy organizations, philanthropists, and other entities to shape public policy, discourse, and opinion. We identify strategies to advance issues, design and execute communications campaigns, and develop and manage digital campaigns.

Responsibilities

• Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign
• Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns
• Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations
• Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative
• Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications
• Maintain and improve QA protocols for all ad placements and creative versions
• Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes
• Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness
• Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors
• Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation
• Project manage content sponsorships, direct buys, and complex or emerging ad types
• Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments
• Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails
• Mentor and guide junior staff, reviewing work and supporting professional growth
• Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLYs advertising operations
• Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services
• Contribute to new business efforts, helping to shape proposals and participate in pitch meetings

Qualifications

Benefits And Perks

At RALLY, we believe a business is only as good as its people. Thats why weve invested in providing a broad range of employee benefits and perks, demonstrating our commitment to our people, their growth and development, and the vibrant RALLY culture we are building together.

Benefits

We offer a competitive salary plus eligibility for performance-based and new business bonuses, a healthy benefits package, and perks :

Equal Opportunity : We are an Equal Opportunity Employer and value a diverse workplace. We encourage applicants from all backgrounds to apply.

Compensation Transparency : The salary range for this position is $70,000$85,000, with opportunities for growth and advancement based on performance. We typically bring new team members in toward the lower to middle portion of the posted salary range, depending on experience and alignment with the role.

Job details : Seniority level : Mid-Senior level; Employment type : Full-time; Job function : Marketing and Sales; Industries : Public Relations and Communications Services

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