Vice President of Healthcare Software Development Marketing

Vice President of Healthcare Software Development Marketing

About the Company

Forward-thinking workforce technology firm

Industry

Information Technology and Services

Type

Privately Held

About the Role

The Company is in search of a Vice President of Marketing with a strong background in healthcare software to spearhead the development and execution of comprehensive marketing strategies. The successful candidate will be responsible for leading a high-performing marketing team, owning the full-funnel marketing strategy, and driving demand generation and sales enablement campaigns. This role is pivotal in the company's expansion and innovation, particularly in the areas of brand positioning, content development, and influencer strategy. The ideal candidate will have a proven track record in scaling marketing operations, a deep understanding of the healthcare provider market, and expertise in workforce management or related platforms. Key responsibilities for the Vice President of Marketing include mentoring the marketing team, partnering with executive leadership to align messaging with the customer journey, and optimizing performance across various marketing channels. The role demands a strategic executor with a storytelling mindset, capable of managing external marketing agencies and ensuring a strong return on investment. The candidate should have at least 10 years of progressive marketing leadership experience, with a preference for those holding an MBA. A Bachelor's degree in a related field is required, along with a strong familiarity with marketing automation, CRM, and analytics platforms. The position offers the opportunity to be part of a mission-driven company and to lead marketing in a high-growth, PE-backed environment.

Hiring Manager Title

CRO, CEO, and Product teams

Travel Percent

Less than 10%

Functions

• Marketing