Director of Marketing

As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You’ll lead and develop the full suite of marketing functions—including brand, digital, content, performance marketing, and consumer insights—by guiding a high-performing team of 4–5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.

The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.

This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.

Essential Functions / Responsibilities :

1. Brand Strategy & Management

• Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
• Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
• Identify growth opportunities based on consumer insights, category trends, and competitive analysis
• Oversee brand guidelines and ensure alignment across all customer-facing content and communication

2. Direct-to-Consumer Growth & Performance Marketing

3. Analytics, Insights & Reporting

4. Team Leadership & Cross-Functional Collaboration

5. Creative Development & Content Oversight

Education and Experience :