Director Marketing

Director Of Marketing

WuXi AppTec is seeking a strategic Director of Marketing to drive awareness, thought leadership, and lead generation in the US market. This role requires expertise in regional market trends, strategic content development, and performance-based marketing initiatives to support business development teams in the US. The ideal candidate will collaborate with Business Development Teams, technical stakeholders, and agency partners, and lead a team to execute impactful marketing campaigns that resonate with regional audiences.

WuXi Marketing is a lean, strategic organization operating within a matrixed environment. Critical strategic thinking, decision-making, and demonstrated execution in marketingnot sales supportare key. Successful candidates will know how to build relationships, focus on initiatives that drive impressions and thought leadership, and generate qualified leads. This person will work closely with sales teams, technical leaders, and BU marketing teams. Availability for calls with EU and China-based colleagues outside regular business hours is required, with efforts to balance schedules.

Responsibilities

• Develop and lead an engaged and high performing team, and implement process methodology and infrastructure that delivers repeatable success.
• Develop and implement marketing strategies tailored to the US market to increase brand awareness, enhance thought leadership, and generate qualified leads.
• Analyzing country- and region-specific market trends, competitive activities, and customer needs to inform marketing initiatives and content customization.
• By gathering and interpreting market intelligence, the US Market Director will refine positioning and messaging to ensure WuXi AppTec remains competitive and relevant in the region.
• Managing the creation and execution of high-value content in collaboration with China / EU Marketing teams. This includes determining the appropriate mix of materials, optimizing content for local languages, and overseeing both paid and organic marketing campaigns to maximize the effectiveness of events and content.
• The US Market Director will leverage data analytics and digital marketing to optimize the customer journey, improving engagement and conversion rates.
• Managing the promotion of conferences and events, securing speaking opportunities at key industry events, and tracking key performance metrics monthly.
• Continuous testing, refinement, and reporting of marketing strategies to ensure Marketing initiatives remain effective and aligned with evolving market dynamics, driving maximum impact in US.
• Other duties as required

Qualifications

Experience / Education :

Knowledge / Skills / Abilities :

Physical Requirements :

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability

This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by Management.