Associate Director, Planning

Associate Media Director

The Associate Media Director of Planning role is a leadership role as well as a managerial one. The Associate Media Director sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Media Director is to be an expert on the clients' business and a leader on the day-to-day client business and within the agency. The Associate Media Director is responsible for demonstrating a strong working knowledge of the media space, for both digital and traditional channels, and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Associate Media Director sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability. A strong passion for seeing media plans come to life with flawless execution is a must. Experience in Finance from a traditional media agency is a plus, as is prior experience executing DCO / personalization campaigns. This role partners with the Group Director of Planning, who oversees the client-agency relationship for both media and creative for the account.

Media Planning and Execution :

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client's marketing goals and apply to strategic recommendations
• Work closely with activation department leads (social and direct) to outline appropriate processes and timelines to ensure flawless execution
• Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models
• Understand and adopt new techniques and technologies that are relevant for clients' media strategies
• Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
• Ideally possesses working knowledge of industry and media tools to gather data and interpret trends
• Responsible to manage and organize monthly billing, and oversee process and communications with client and finance team

Client & Internal / External Relationships :

Strategic Thinking & Leadership :

Bachelor's Degree

5+ years of communications / integrated media planning experience

Ideal candidate has experience in at least 2 out of 3 in the following : DCO / personalization campaigns, direct IO campaign management

In depth client service experience

Experience in developing & executing tactical campaigns (several, fast turn) for both traditional & digital channels

Understanding of key research sources

Proven leadership ability experience managing a team of planners & supervisors

Knowledge of current trends and innovations in media and culture

High-level proficiency in PowerPoint, Excel, Word and Outlook

Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and / or Kantar Strategy

Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX

Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester)

The annual salary range for this position is $68,000-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include : Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please visit the link to apply. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location : New York

Brand : Dentsu X

Time Type : Full time

Contract Type : Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.