Marketing Lead

Marketing Team Lead - Content & PLG (Blockchain Trust Layer)

Location : New York City, Los Angeles, London, San Francisco (Hybrid)

Compensation : $150K - $200K

We are a venture-backed startup, founded by experts in blockchain and cybersecurity, building a global trust layer for the internet's media content. Our mission is to secure proof of origin for media, tackling the growing threat of synthetic media and disinformation. We are seeking a visionary Marketing Team Lead to establish us as a technology leader in the blockchain, digital provenance, and authenticity space, and to help us rapidly scale.

You will own the overall Go-To-Market (GTM) strategy and execution, responsible for refining our brand, positioning our platform, and building a high-performing team. This is a hands-on, high-impact role for an entrepreneurial leader who can translate a complex technical solution into a category-defining market narrative.

Key Responsibilities :

• Brand & Category Shaping : Refine our category-defining brand, normalize our identity across all channels, and position the product for market leadership.
• Growth Strategy : Collaborate with leadership and sales to drive the overall growth and marketing strategy, with a focus on Content and Product-Led Growth (PLG) .
• Demand Generation Ownership : Own and manage all aspects of multi-channel demand generation, from digital channels to community building and field marketing.
• Performance Analysis : Establish key performance indicators (KPIs), analyze campaign performance, and provide insights to refine strategies and optimize ROI.
• Team Building : Build a high-performing marketing team with a collaborative and results-driven culture, including managing agencies and in-house resources.