Social Content and Engagement Strategist

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people – with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

We’re looking for a Social Media Content Creator & Strategist to join our 80+ person Social Strategy discipline within our fast‑growing Consumer & Content Experience practice.

This role is for someone who gets fashion and beauty. You have a pulse on what’s trending and you know how to translate that cultural momentum into content that’s bold, relevant, and brand‑right. Whether it’s quiet luxury, cottagecore, or a “how to style your look under $100,” you don’t just spot trends, you shape them.

You’ll collaborate with the teams to concept and create social‑first content for a major retail brand, helping them show up with style, voice, and credibility across TikTok, Instagram, YouTube, and beyond.

Responsibilities

On‑Camera Hosting :

You will be the face and voice of a major fashion brand. Must be comfortable stepping in front of the camera as a brand personality. You’ll be the face of videos, delivering trend‑based or style‑led content with confidence and charm.

Video Creation & Editing :

Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, colour correction, and sound design.

Trend Spotting & Ideation :

Stay ahead of fashion, beauty, and cultural trends. Monitor creator content, hashtags, and seasonal shifts to spark ideas that resonate with the retail brand’s audience.

Content Creation :

Collaborate with the creative, social, and marketing teams to produce thumb‑stopping high‑fidelity content, prioritising short‑form video for TikTok, Instagram Reels, and Stories.

Social Strategy :

Develop organic and paid social strategies, and lead content planning across social channels. This includes the developing monthly, tentpole and ad‑hoc content briefs.

Creative Execution :

Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.

Community Engagement :

Actively engage with followers across platforms, replying to comments, amplifying creator content, and building meaningful relationships that reflect the brand’s personality and values.

Innovative Thinking :

You speak the language of the internet. You know how to remix a trend in a way that’s authentic to the brand, and can bring fresh ideas that stand out in a crowded feed.

Qualifications

Content Expertise :

A strong aesthetic sense. You know what looks good in‑feed, on Reels, and across Stories—and how to tailor it for each platform.

Platform Savvy :

In‑depth knowledge of TikTok, Instagram, Facebook, and YouTube content strategies and styles, with a focus on short‑form video. You are someone who lives on the For You Page and loves creating content that engages, entertains, and inspires.

Creative Tools Mastery :

Expertise in editing tools (e.g., Adobe Premiere, Final Cut Pro, CapCut) and familiarity with production equipment (e.g., ring lights, tripods, backdrops).

Audience‑First Mindset :

You see comments as content opportunities. Whether it’s answering a question, reacting with a wink, or turning fan love into a post, you know how to foster authentic dialogue that deepens brand connection.

Communication Skills :

Excellent verbal and written communication skills to clearly articulate creative direction and workflows.

Retail & Style Knowledge :

Whether you’re styling a flat lay, covering a store opening, or testing a new product, you understand how to connect fashion and beauty to real people’s lives.

Time Management :

Ability to juggle multiple tasks, meet tight deadlines, and adapt quickly in a fast‑paced environment.

Requirements

5+ years in a creator, influencer, or brand content role (in‑house or agency)

A portfolio or active feed showcasing short‑form, trend‑driven video work (especially in fashion, beauty, or lifestyle). Must submit content along with application.

Expert understanding of all major social platforms, their formats and their features – especially TikTok and Instagram

Experience publishing content flawlessly and managing complex content calendars

Ability to use insights and data to inform content planning, content mix and post timing

Strong video editing and graphic design skills (CapCut, Adobe Premiere, Photoshop, Illustrator)

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include :

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance

Tuition Assistance

Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World’ Program encouraging employees to work from anywhere – Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $62 / hr – $80 / hr annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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