Social Media Marketing Manager

Job Description

Social Media Marketing Manager

Location : Money Factory

Reports to : VP of Marketing

Please include your resume and a cover letter.

Role Overview

As Pit Viper’s Social Media Marketing Manager, you will be the architect and driver of our organic social presence. This role is equal parts strategist, creator, and cultural operator. You will own the social vision, collaborate with a dynamic team, and execute with precision to position Pit Viper as the most disruptive and culturally resonant eyewear and lifestyle brands on the planet.

Your work will push us past category norms, setting industry standards and shaping consumer perception across TikTok, Meta, and beyond. You’ll have the freedom to build, experiment, and adapt strategies in real time while keeping the brand’s irreverent DNA front and center. This is not a “post and hope” role. It’s about building a social engine that fuels relevance, growth, and lasting cultural impact.

Key Responsibilities

Strategic Leadership & Vision

• Own and evolve Pit Viper’s organic social strategy for TikTok, Instagram, X, YouTube, and Facebook, with an eye on emerging platforms like Reddit.
• Translate brand values into a distinct, recognizable, and scalable social voice and visual identity.
• Balance big-picture storytelling with daily adaptability to ride trends, leverage memes, and hijack cultural moments in Pit Viper’s unique way.
• Partner with the VP of Marketing and cross-functional leaders to ensure social is a top-of-funnel growth driver and cultural amplifier.
• Continually identify new cultural arenas, features, and under-leveraged platforms that align with our audience and persona strategies.
• Build a long-term social roadmap rooted in Pit Viper’s brand foundation, but flexible enough to adapt to real-time culture.
• Provide clear direction while creating space for creativity and experimentation.
• Develop content creation and platform management skills within the team to keep Pit Viper scrappy, fast-moving, and culturally in tune.
• Manage the social media budget with intention, supporting paid amplification, contests, and experimental content bets.

Content & Community

Influencer Marketing & Partnerships

Performance & Analytics

Required Skills & Experience

Join Party Mountain :

If you're a passionate, innovative, and results-driven social media leader who thrives in a fast-paced, creative environment, we want to hear from you. Join Pit Viper and help us build the most fun brand the world has ever seen.