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Digital Advertising Specialist (Google Paid Search)

Digital Advertising Specialist (Google Paid Search)

GrowthAssistantLancaster, CA, US
1 day ago
Job type
  • Full-time
Job description

Digital Advertising Specialist

GrowthAssistant is looking for a skilled Digital Advertising Specialist with solid experience in Google Paid Search to support our client's performance marketing efforts across multiple channels. Offer range : PHP 70,000 80,000 / month

The Benefits :

100% Work From Home Attendance, Performance, and Referral Bonuses Paid Holidays (U.S.) and Paid Time-offs Health Insurance Continuous Learning and Development Bi-weekly Salary Payout Work-Life Balance

Core Tasks :

  • Build, optimize, and load Google and Bing paid search campaigns.
  • Conduct targeted keyword research (brand and non-brand) and keyword analysis to improve campaign efficiency.
  • Perform in-platform optimization following client directives at scale.
  • Develop and manage templatized reporting and dashboards in Excel or Google Sheets.
  • Launch new Google and Bing campaigns across Search, Display, Shopping, and YouTube.
  • Monitor analytics and adjust campaigns based on performance data and client feedback.
  • Manage Google Tags, UTM tracking, and administrative setup for accurate data collection.
  • Provide ongoing reporting and performance analysis.
  • Execute validation, optimization testing, and A / B tests per client directive.
  • Launch and optimize YouTube and Display Ads.
  • Continuously refine search ad copy for maximum engagement and conversion.

Must-Haves :

  • 2+ years of hands-on experience with Google Paid Search.
  • 1+ year of experience using Google Ads Manager or Google Ads Editor.
  • Working knowledge of Google Ads platforms : Search, Display, Shopping, YouTube, and Google Tag Manager.
  • Baseline understanding of paid Google / text-based search.
  • Intermediate Excel or Google Sheets proficiency (pivot tables, charts, data analysis).
  • Experience running and optimizing YouTube and Display Ads.
  • Strong analytical mindset with attention to performance metrics and optimization opportunities.
  • Excellent attention to detail, organization, and documentation.

    • Nice-to-Haves :

  • Basic experience with Google Analytics, Ignite, or similar analytics tools.
  • Google Ads Certification (a big plus!).

    • Grow Into :

  • Budget management and tracking (training and templates provided).
  • Providing insights and trends based on campaign performance reports.
  • Running A / B tests and advanced optimization experiments.

    • Application Process :

    Initial Interview ? Eskills Assessment ? GA Final Interview ? Client Review / Interview For PH candidates only

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    Paid Search Specialist • Lancaster, CA, US