Marketing Automation Manager (Remote US)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenuenot just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLswere here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past whats expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something , youll fit right in.

But heres the fun partwe dont just deliver results; were shaping the future of marketing. Ready to build something that breaks the mold?

• Please note : internally, this role is titled Account Strategist, Revenue Operations

We are seeking a RevOps Strategist with deep technical experience in GTM implementations, GA4 architecture, and multi-channel offline conversion tracking to help deliver world-class solutions within our Marketing Operations and Revenue Operations practice. The ideal candidate brings 3+ years of hands-on experience across customer-side or 12+ years agency-side, implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot), accompanied by strong technical fluency in tracking infrastructure and revenue data workflows.

Youll collaborate closely with the Director of Revenue Operations, serving as both a technical problem solver and strategic advisor. This is a role for a growth-minded operator who can identify RevOps gaps, architect scalable solutions, and surface cross-sell and upsell opportunities while delivering exceptional client service.

Key technical competencies for this role include GTM (web + server-side optional), GA4, data modeling, offline conversion tracking for Google, LinkedIn, and Meta platforms, lifecycle automation, lead scoring, routing logic, ABM execution, and revenue reporting frameworks.

What you offer :

Technical mastery of HubSpot, Marketo, and / or Pardot, with the ability to manage multiple client instances end-to-end

Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA

Hands-on experience with offline conversion tracking and CRM-to-ad-platform integrations (Google Ads, LinkedIn, Meta)

The ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance

A data-driven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics

Strong client-facing communication skills and the ability to collaborate with Director-level stakeholders and above

Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set

Roles & Responsibilities :

Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients

Architect and execute tracking infrastructures across GTM / GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting

Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full-funnel optimization

Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business

Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies

Build strong relationships with multiple client stakeholders to drive renewals and long-term retention

Communicate directly with clients via email, Slack, and Zoomtranslating technical insights into actionable recommendations

Manage deliverables, project milestones, and technical implementations from discovery to final deployment

Heres what success looks like :

You own a book of clients with full autonomy to manage goals, strategy, and relationships

Clients experience improved data accuracy, cleaner reporting, and better revenue insights, reflected in stronger NPS and retention rates

You grow your client accounts through strategic RevOps roadmapping and cross-functional collaboration

You reach a point of scale where we hire additional team members to support the client load youve grown

You mentor new hires, sharing technical processes and helping build our RevOps practice

What We Offer

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person :

Work Environment Requirements

As a remote-first company, youll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and / or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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