Sr. Director of Digital Platforms

Senior Director Of Digital Platforms

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Position Summary

The Senior Director of Digital Platforms will lead the strategy, governance, and execution of the organization's customer-facing and revenue-generating digital platforms. This role is responsible for aligning digital systems with member experience, business growth, and data-driven decision-making. It provides cross-functional leadership across applications, data, and product stakeholders while ensuring the organization's digital technology stack is scalable, performant, and innovative. This role is both strategic and operational ideal for a digital leader with strong technical acumen, platform ownership experience, and a proven ability to lead cross-functional initiatives in complex environments.

Responsibilities

Digital Platform Leadership & Governance

Oversee the full lifecycle of key digital platforms including : CMS, Search, Ecommerce, Personalization and Customer Data Platform, Community Forum, Chat, LMS, Events, Chapter Management, Volunteer, and Nominations platforms

Establish clear platform ownership, roadmap planning, and governance frameworks across all digital systems

Serve as a key digital partner to the Director of Applications & QA and Director of Enterprise Data & Analytics

Cross-Functional Oversight

Drive coordination and strategic alignment across applications, QA, integrations, data, and analytics teams to support digital roadmap execution

Guide the planning and rollout of new or evolving platforms, ensuring alignment with member needs and business outcomes

Provide platform strategy input during enterprise planning, vendor selection, and implementation efforts

Digital Analytics & Tagging

Lead digital tagging, funnel reporting, and analytics architecture (GA4, GTM, CDP)

Partner with Data & Analytics to deliver actionable reporting on user behavior, performance KPIs, and member engagement

Enable measurement frameworks for personalization and content targeting

AI & Personalization Strategy

Drive experimentation and implementation of AI use cases related to customer experience, reporting, and engagement

Collaborate with the CIO and Strategic Operations on the future of AI-enhanced analytics and member segmentation

Team Leadership

Build and manage a high-performing team including :

Manager of Enterprise Applications

Web Analytics & Tagging Lead

Community & Engagement Platforms Owner

Provide mentorship and technical guidance across assigned platforms and staff

Qualifications

Proven success managing complex digital ecosystems with multiple internal and external development partners

Strong knowledge of web platforms (CMS, ecommerce, personalization, analytics, search, chat, LMS)

Excellent cross-functional leadership, communication, and vendor management skills

Familiarity with agile delivery frameworks and SDLC governance practices

Strategic thinker who can translate vision into action

Highly organized with strong follow-through on execution

Comfortable working in a high-growth, fast-paced environment

Strong influencing skills and ability to work across technical and non-technical teams

Committed to building a member-first, data-informed culture of digital excellence

Education and Work Experience

Bachelor's degree in Computer Science, Technology, or related field; Master's degree in technology or related field, preferred

15+ years of experience in digital technology, with at least 7 years in digital platform leadership roles

Experience in platform governance, roadmap execution, and lifecycle management

Experience with digital tagging architecture (GA4, GTM) and data-driven reporting

Experience with standing up an AI architecture to support productivity

Experience in AI-driven personalization, member segmentation, or behavioral analytics

Background working with Salesforce-integrated platforms or headless CMS architecture

Exposure to managing or scaling community, learning, or events platforms

Physical and Mental Demands

Up to 20% travel required.

Work normal business hours and extended hours when necessary.

Remain in a stationary position, often standing or sitting, for prolonged periods.

Regular use of office equipment such as a computer / laptop and monitor computer screens.

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Job Locations

US-Remote