Vice President, Market Access Strategy, New Technology

Vice President, Market Access Strategy, New Technology

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting‑edge AI‑driven technology. The flagship product is the Heartflow FFRCT Analysis, an AI‑driven, non‑invasive cardiac test that provides a color‑coded, 3‑D model of a patient’s coronary arteries, indicating the impact of blockages on blood flow to the heart. As a publicly traded company (HTFL) we are cleared for use in the US, UK, Europe, Japan and Canada and have served more than 400,000 patients worldwide.

Job Responsibilities

Develop and execute a comprehensive health economics and market access strategy across HeartFlow’s portfolio, driving cost‑effectiveness analyses in collaboration with internal teams and external experts.

Lead market access initiatives in partnership with the SVP of Market Access & Reimbursement, securing coding, coverage, and payment for future products through engagement with physician specialty societies, CMS, USPSTF, AMA, and other key stakeholders.

Align market access insights with organizational priorities, ensuring internal and external stakeholders are informed and equipped to support payment advocacy and expansion into new OUS markets.

Design compelling communication tools that articulate the clinical and economic value of HeartFlow’s technologies, including refined economic models, HTA submissions, and payer‑focused clinical dossiers.

Drive evidence generation strategies with government affairs and clinical teams, shaping materials that strengthen HeartFlow’s value proposition with policymakers and regulatory bodies.

Engage senior leaders, payers, and providers in both public and private sectors to secure coverage, establish reimbursement pathways, and negotiate payer contracts for HeartFlow’s products and services.

Foster payer partnerships post‑coverage to support provider education, explore alternative payment models, and accelerate technology adoption.

Anticipate market trends and cultivate team capabilities to drive innovative, proactive market access strategies.

Act as a subject‑matter expert, educating cross‑functional teams—including clinical, sales, marketing, and technology—on reimbursement and market access strategies that align with HeartFlow’s business objectives.

Skills Needed

Exceptional communication skills with a proven track record of leading cross‑functional teams to achieve successful coding, coverage, and payment for innovative healthcare technologies.

Deep understanding of reimbursement mechanisms across markets, with specific expertise in at‑risk asymptomatic populations.

Strong leadership and organizational skills with the ability to build and lead a high‑performing team composed of internal staff and external consultants.

Demonstrated success leading the development and presentation of models that quantify the clinical and economic impact of new medical technologies.

Significant experience in Health Economics & Reimbursement (HE&R) within the medical device sector.

Proven ability to lead and oversee health economics and outcomes research (HEOR) activities, including budget impact models, cost‑effectiveness analyses, real‑world evidence generation, and claims database studies.

Educational Requirements & Work Experience

Greater than 10 years of demonstrated success in health economics and reimbursement for medical devices, diagnostics, or pharmaceuticals, with strong connections to decision‑making individuals and stakeholders in U.S. private and government payer organizations; prior experience establishing coding, coverage, and payment in at‑risk asymptomatic populations.

Minimum 7 years’ experience building, managing, and leading teams in Market Access, Payer Relations, and Health Economics.

Bachelor’s degree required; Master’s preferred.

This position has an estimated base salary of $250,000 – $320,000, with bonus and equity.

There is a high preference for San Francisco Bay Area candidates, but we will consider remote candidates willing to travel up to 50%.

Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.

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