Sr. Director Growth Marketing

Senior Director Of Growth Marketing

This is a hybrid role based out of our HQ office near Portland, Oregon. The expectation is for employees to be in-office 3 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion.

About The Position

Our mission at Columbia Sportswear is to unlock the outdoors for everyone. We're looking for an exceptional leader to drive our omnichannel growth marketing efforts. Reporting directly to the SVP & Head of Marketing, you will lead a team dedicated to leveraging consumer insights to drive breakthrough brand marketing, efficient consumer acquisition and growth of our Direct-To-Consumer business. You will lead the integrated paid, organic, and retail marketing teams with a modern, social-first consumer acquisition strategy that is anchored in best-in-class storytelling and digital content.

As the Senior Director of Growth Marketing, you will have the opportunity to lead the company's paid and organic marketing strategies through a balanced lens of brand and performance marketing. You'll thrive in this role if your background is anchored in performance marketing, and you have a love of modern social-first brand building and storytelling.

How You'll Make A Difference

• Strategic Leadership : Develop and execute comprehensive growth strategies to drive customer acquisition, engagement, and retention
• Brand Management : Coordinate brand positioning and ensure consistent messaging across all marketing channels
• Market Analysis : Conduct thorough market research to identify trends, opportunities, and competitive landscape
• Cross-Functional Collaboration : Work closely with product, merchandising, planning, sales, DTC teams to align marketing strategies with business objectives
• Performance Metrics : Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance
• Team Leadership : Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration
• Budget Management : Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI
• Growth Marketing : Oversee all paid and organic media strategy, inclusive of paid brand and direct response channels and owned social and retail channels

You Are

You Have

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.

If you need an accommodation / adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject : Applicant Assistance Requested.