Marketing Data and Reporting Analyst

Job Description

Job Description

The Marketing Data & Reporting Analyst plays a critical role in supporting marketing operations through data-driven insights and reporting. This position is responsible for creating and managing performance reports, analyzing subscriber and revenue trends, and collaborating with BI teams to develop dashboards that optimize marketing performance. The role requires strong analytical skills, proficiency in financial analysis, and the ability to translate complex data into clear, actionable presentations. Additionally, the analyst supports campaign execution, budgeting, forecasting, and special projects requiring deep data analysis.

Duties / Responsibilities :

• Create, update, and manage ongoing marketing performance reports to track KPIs and campaign effectiveness.
• Aggregate and analyze data from multiple sources to produce actionable performance insights.
• Develop graphical and chart-based representations of data for executive-level presentations.
• Translate trends and findings into compelling stories for stakeholder presentations.
• Partner with BI teams to design and implement automated dashboards for performance tracking and optimization.
• Conduct financial analysis and evaluate subscriber activity and revenue data to inform strategic decisions.
• Support campaign implementation through targeted list pulls and data segmentation.
• Manage and update budget and forecast files to ensure accurate financial planning.
• Execute deep-dive analyses for special projects to uncover revenue opportunities and segment targeting improvements.
• Deliver ad hoc reporting and analysis to support cross-functional marketing initiatives.
• Other duties as assigned.

Minimum Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

BENEFITS :

We truly appreciate and value all our employees and show our appreciation by offering a wide range of benefits, including :

Hotwire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

#LI-CF1