VP of Field Marketing

VP of Field Marketing

At Sky Zone, our mission is to enrich lives through the power of boundless play whether that's on the trampoline court, behind the scenes, or at the corporate level. We believe play fuels confidence, connection, and joy, and we're proud to create experiences that reflect that purpose in everything we do.

As the leader in active indoor entertainment, we host unforgettable birthdays, team events, and school parties across the country. Backed by our parent company, CircusTrix, and recognized as a top franchise and growth brand, we continue to raise the bar for innovation and impact in the industry.

Our culture is shaped by our core values : We Play Without Limits, Ignite Innovation, Grow Together, Fuel Joy, and Serve Big, Give Bigger. Whether in a park or a boardroom, these values guide how we lead, collaborate, and show up for each other and for the communities we serve.

You are a strategic yet scrappy marketing leader who knows how to turn bold ideas into measurable results. You thrive in fast-paced, high-growth environments and bring both vision and structure to the table building the systems, playbooks, and partnerships that set every park up for success. You see each park as an opportunity to ignite excitement, deepen community connection, and drive the enduring growth and energy that define the Sky Zone experience.

You are the architect of our local market activation strategy, leading the charge to translate brand positioning into localized execution that engages and delivers results. You are committed to building and leading a high-performing team that supports park operators in driving traffic, building community presence, and maximizing revenue potential in their markets. As the pivotal leader for field marketing your key responsibilities include :

Strategy & Alignment

• Developing and owning the comprehensive field marketing strategy that drives awareness, trial, and repeat visitation at the park level.
• Partnering with the Commercial, Operations, and Development teams to align marketing initiatives with business objectives.
• Aligning with Finance on budgeting, forecasting, and P&L management for field marketing investments.
• Establishing KPIs and measurement frameworks to evaluate effectiveness and ROI.
• Leading creative agency collaboration to develop and refine local marketing tactics.

Park Launches & Market Activation

Community & Franchise Support

Team Leadership & Development

What you bring to the team :

This role is the engine behind how our parks show up in their communities ensuring every location opens strong, grows sustainably, and delivers joy-filled experiences that keep guests coming back. You are the bridge between national brand strategy and local impact, empowering franchisees and operators to bring the Sky Zone experience to life in their markets.

Compensation range is $200-$225k + bonus based on qualifications, experience, and performance. Full-time employees at CircusTrix enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements. Application deadline : October 28, 2025. While we anticipate the application window will close on this date, Sky Zone reviews applications on a rolling basis and will consider candidates until the position is filled. CircusTrix and its brands are proud to be equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all team members. #excl