Marketing Coordinator

Marketing Coordinator

With over five decades of proven experience, Seneca Companies began with a vision to deliver real value to customers in the petroleum industry through supplying quality equipment, innovative service and dependable construction of fueling sites. This vision has continued by expanding capabilities and evolving into a unique, multi-faceted service provider. Today, the Seneca team is proud to offer "The Complete Solution" with our distinct divisions. This diversity enables us to serve the needs of an array of industries located throughout the Midwest, Southern and Mountain regions.

Seneca has locations spread throughout the country, and we are always looking for good people to support our rapidly growing business. We employ a range of people from service technicians, environmental scientists, construction professionals and office employees.

The Marketing Coordinator provides comprehensive marketing, communications and customer service support to the divisions of Seneca Companies and OWL Services. This role is responsible for executing corporate and divisional marketing initiatives, managing marketing assets and communications, supporting sales efforts through research and targeted campaigns, and ensuring brand consistency across all channels. The position works collaboratively across departments to support both external and internal marketing objectives.

What You'll Do:

30% Marketing Collateral & Automation

• Prepare and develop marketing collateral including email campaigns, direct mail, flyers, case studies, presentations and other materials in accordance with the annual marketing calendar and special requests.
• Ensure all written content adheres to corporate brand guidelines and AP Stylebook standards.
• Become a proficient user of Microsoft Dynamics 365 (D365) for marketing automation.
• Plan, create, execute and manage marketing automation campaigns aligned with the annual marketing calendar.
• Understand and manage the integration between CRM systems and D365, including troubleshooting issues to ensure accurate execution, reporting, and analytics.

30% Web, Content & Social Media

• Assist with website and web-related duties across all divisions, including SharePoint updates, CMS-based website content updates and other assigned web functions.
• Research, write and distribute press releases and case studies.
• Own and manage all B2B social media initiatives across Facebook, LinkedIn and X, including content planning, posting and performance analytics.
• Record, produce and distribute quarterly CEO Town Hall communications to employees.

30% Advertising Execution

• Execute the annual advertising calendar, including the creation of new advertisements that effectively represent Seneca Companies and OWL Service across branch-level and national markets.
• Ensure all advertising materials meet media deadlines and brand standards.

5% Digital Asset Management

• Manage the corporate digital asset library, including capturing new images and videos in accordance with Seneca and OWL safety standards.
• Organize, maintain and routinely audit digital assets to ensure accuracy, usability and compliance.

5% Additional Marketing Support

• Perform other marketing duties as assigned, including representing the marketing department at trade shows, conferences and other company events as needed.

Working Hazards: Works in a seated position for an extended period of time.

What We're Looking For:

Required Skills and Competencies

• Strong written and verbal communication skills
• Ability to manage multiple projects and deadlines use Monday.com
• Proficiency with marketing automation / email marketing platforms (Microsoft D365), CRM, social media management tools and content management systems for website management
• Experience in graphic design programs such as Adobe Creative Suite or Canva and video recording capabilities and editing
• Strong organizational skills and attention to detail
• Ability to analyze marketing data and apply insights to future campaigns
• Collaborative mindset with strong customer service orientation

Education and Experience

• Bachelor's degree in marketing, communications or a related field preferred
• 24 years of experience in a marketing or communications role preferred

Tools and Equipment: Ability to accomplish the described duties through the use of appropriate computer and general office equipment. Microsoft Office Suite, Graphic Design - Adobe Creative Suite, Microsoft 365 CRM and Marketing Automation programs and web design CMS.

Physical/Mental Exertion: Ability to perform light physical work, exerting up to 10 pounds of force on a frequent basis, performing such activities as grasping, lifting, reaching, crouching, and repetitive tasks. Continuous attention to numerical detail. Normal office environment.

Why Choose Seneca Companies?

• Competitive Pay
• Health, Dental, and Vision Insurance with optional offerings of HSA and FSA
• Paid Time Off including Vacation Time, Sick Days, Personal Days, and Holidays
• Employer-Paid Short- and Long-Term Disability
• 401k with Profit-Sharing Match
• Tuition Reimbursement
• Company Paid Life Insurance
• Free Employee Assistance Program (EAP)and Wellness Program

This job description is intended to describe the general nature and level of work being performed by the person assigned to this position. Principal duties and responsibilities are intended to describe those functions that are essential to the performance of this job, and "other" duties and responsibilities include those that are considered incidental or secondary to the overall purpose of this job.

This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by management. All requirements are subject to possible modification to reasonably accommodate individuals with a disability.

OWL Services is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.