Job Description
Job Description
Marketing Systems & Lead Generation Specialist
Who We’re Looking For
We’re looking for a M arketing Systems & Lead Generation Specialist obsessed with scalable lead generation. You’ll design, test, and refine automated marketing playbooks that can be deployed across dozens of clients.
This isn’t about one-off strategies — it’s about creating repeatable, high-performing systems that consistently deliver qualified leads at scale.
If you love building marketing machines that run on automation and optimization — leveraging the latest in AI and growth technology — you’ll fit right in.
The Mission
Build and optimize automated lead generation playbooks that can be used across multiple industries with minimal customization.
You’ll develop systems for coaching businesses, consultants, SaaS companies, and ecommerce brands — frameworks that improve with every client added.
Success looks like :
Automated playbooks that generate consistent lead flow for 15+ clients simultaneously , with ongoing optimization that lifts performance across the entire portfolio.
What You’ll Build Automated Lead Generation Playbooks
Design standardized, scalable lead generation systems for multiple industries
Build automation workflows that require minimal manual input
Create modular components for quick customization
Develop testing frameworks for continuous improvement
Cutting-Edge Implementation
Integrate emerging AI tools and technologies into playbooks
Experiment with new platforms before competitors discover them
Leverage AI for lead scoring, personalization, and optimization
Build automated quality control to ensure consistency across clients
Scalable Systems Architecture
Design infrastructure that scales with a growing client base
Build tracking and attribution systems across campaigns
Automate real-time reporting for client-wide insights
Develop onboarding processes for fast, seamless deployments
Continuous Optimization
Analyze performance data across all clients to identify improvement opportunities
Run cross-client experiments to enhance playbooks
Refine systems based on market shifts and algorithm changes
Maintain a proactive edge on platform updates
What You Bring Proven Lead Generation Expertise
3+ years building and scaling lead generation systems
Experience with tools like Clay, Apollo, Instantly, Go High Level
Strong grasp of email deliverability, domain management, and compliance
Proven success scaling campaigns to thousands of contacts
Systems & Automation Mastery
Expert in Zapier, Make , and custom API integration
Ability to design complex, cross-platform automation workflows
Experience building for scale, not just individual campaigns
Understanding of data architecture and integration
AI & Technology Forward
Hands-on experience implementing AI for lead gen and personalization
Early adopter of emerging tools and technologies
Knowledge of how AI enhances traditional marketing systems
Skilled at evaluating and integrating new solutions
Performance & Data Obsession
Data-driven decision-maker with strong analytical skills
Experience in attribution modeling and multi-touch analysis
Ability to uncover insights from large data sets
Track record of systematic testing and measurable performance gains
What Makes This Role Different Build Once, Deploy Everywhere
You’ll create powerful playbooks that serve multiple clients — generating scalable, compounding impact across the business.
Always on the Cutting Edge
You’ll have access to premium tools, AI technologies, and experimental platforms to stay ahead of the market.
Compound Impact
Every optimization benefits dozens of clients at once — multiplying your results and amplifying your impact.
What We’re Not Looking For
Marketers uncomfortable with automation and scale
People who prefer manual campaign management
Those who stick to “safe” or outdated strategies
The Opportunity
This is a rare chance to build marketing systems that will scale across hundreds of clients. You'll work with cutting-edge AI tools, have unlimited access to premium marketing software, and create playbooks that generate millions in client revenue.
We're building the future of automated lead generation. If you're obsessed with scalable systems and always pushing the boundaries of what's possible in marketing, we want to talk.
Lead Generation Specialist • Portland, OR, US