Director of Marketing

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Job Summary

As BDA continues to grow, we are seeking a Director of Marketing to join our team and drive sales enablement initiatives. The Director of Marketing will play a pivotal role in bridging the gap between sales strategy and execution. This position focuses on empowering our sales teams to sell more effectively by developing digital and social assets and implementing processes, tools, and training programs to enhance sales productivity and client engagement. In this role, the Director of Marketing will oversee the creation and maintenance of sales enablement content, including sales decks, playbooks, case studies, and product collateral, as well as manage a cohesive sales enablement roadmap aligned with business goals. The ideal candidate will possess strong leadership skills and have experience in managing a diverse team, ensuring that team objectives are met efficiently and effectively. If you are passionate about driving revenue growth and ensuring seamless collaboration between marketing and sales, this role is for you.

DUTIES AND RESPONSIBILITIES

• Collaborate with cross-functional teams, including sales, marketing, and partners, to develop and implement effective sales strategies.
• Oversee a team driving social and digital marketing efforts.
• Ensure consistency, accuracy, and relevance of content across teams.
• Optimize content for various stages of the buyer’s journey.
• Define key performance indicators (KPIs) for sales enablement.
• Regularly assess the effectiveness of enablement initiatives.
• Foster strong relationships with sales leaders and individual contributors.
• Align messaging, processes, and systems to enhance the overall sales experience.

JOB SKILLS AND TRAITS

QUALIFICATIONS

ADDITIONAL NOTES

Excellent PowerPoint skill a plus.

We are pleased to share the base salary range for this position is $140,000 to $155,000. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes : robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

BDA is more than a workplace - it’s a family. For more than three decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.