Brand Development Marketing Manager

You’re a growing leader of a highly productive and creative brand development team, charged with building economic value and inspiring loyalty in the Bozzuto brand. You foster alignment with your internal and external clients by being the strategic voice of the Bozzuto consumer. You bring your passion for branding to the work that you do every day. You contribute to a team that creates strategic and innovative brands that support community leasing with impactful active new development launch plans. You are obsessed with understanding Bozzuto’s consumer mindset and strive to create extraordinary experiences for customers and team members alike.

As Brand Development Manager, your primary responsibilities include,

Managing your own portfolio of assets through the brand development and launch process from the construction phase through opening and lease-up

Working closely with the Director of Marketing, Brand Development to ensure the deliverables for each community’s brand are delivered on time (and within budget) and adhere to Bozzuto’s brand standards of quality, excellence, and fair housing guidelines

Leading agency selection and providing creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that set each property apart from its competition

Crafting and effectively executing launch plans that introduce a new property to market that take into account submarket nuances in order to deliver needed lead volume, contribute to the creation of extraordinary experiences, and support customer acquisition and retention goals

Partnering with operations to recommend and implement marketing and programming strategies that are best suited to meet the goals of our clients and exceed the expectations of our customers

Supporting the lease-up of the asset upon launch by providing timely and accurate budgets and marketing performance reports that clearly demonstrate program effectiveness, benchmarks and opportunities

Cultivating and maintaining strong, loyal relationships with all constituents— owners, team members, internal customers, and vendors

Support business development initiatives by participating in client presentations in existing and emerging markets the company serves

Inspiring the professional growth and development of fellow team members

Inspiring a culture of innovation and creativity within the team that leads to award-winning work both within and outside the industry

Leading by example and being a role model for the standards and behaviors consistent with the core values and culture of Bozzuto

You Create Value By :

Developing processes that support and help us maintain a high performing and efficient marketing team

Ensuring the Bozzuto brand is appropriately represented across all aspects of the customer journey

Building a collaborative and motivating environment between different departments and divisions within Bozzuto that encourages fellow team members to give their very best

Taking responsibility for delivering results, making sure issues are addressed and resolved with urgency

Actively seeking out and participating in training and educational opportunities to further your skills

What You Bring to Us :

Bachelor’s degree from a 4-year college or University (preferably with coursework in Marketing or a related field)

6 - 8 years of marketing experience

Previous agency or in-house experience leading brand development and product launch efforts

A track record of building and maintaining strong relationships with clients, vendors, internal stakeholders and team members

Proven success in managing simultaneous projects on schedule and within budget

Proven success in crafting and implementing innovative ideas and concepts

Expertise in launching marketing plans and advertising campaigns from media planning and strategy through optimization

Expertise in leading agency efforts and managing different stakeholders

Previous marketing experience in the multifamily real estate or hospitality industries preferred

Adobe Photoshop and InDesign experience preferred

What We Bring You :

When you join Bozzuto, you're not just accepting a job; you are becoming part of a community that cares about your overall well-being and professional growth. We recognize that our team members are the core of our business, and we are committed to taking care of them so they can deliver exceptional experiences to our residents. In addition to an award-winning culture, our benefits take into consideration everything from career development, retirement, family matters and health and wellness.

Working on our team and in this position, you can expect :

Competitive compensation. Salary range : $95,000 - $120,000

Health & wellness benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price.

Paid leave. We provide 20 days of paid time off plus holidays.

Retirement planning. We offer a 401k program with a company match.

Tuition reimbursement. Plus, many other programs to support career development and growth.

A place you belong. We proudly offer a diverse range of employee resource groups, providing opportunities for our employees to connect over shared experiences, backgrounds, and cultures.

Bozzuto is proudly an Equal Opportunity Employer EOE / M / F / D / V.

#J-18808-Ljbffr