Associate Director, Digital & Demand Marketing

Associate Director of Digital & Demand Marketing

We are seeking a strategic yet hands-on digital marketing leader to join our team as Associate Director of Digital & Demand Marketing. This is a key leadership role reporting directly to the VP of Marketing, responsible for the vision, performance, and execution of our corporate website (iridium.com), partner / customer portal, and digital demand generation programs. You will own the end-to-end digital experiencefrom attracting and engaging audiences to converting demand into measurable pipeline and revenue impact.

What You'll Do :

• Digital Experience Leadership : Direct and continuously improve the corporate website and partner / customer portal, ensuring modern design, seamless usability, and alignment with business priorities.
• Growth Marketing & Demand Journeys : Design and manage digital demand journeys across the funnel, integrating campaigns with marketing automation and CRM systems to drive conversion, acceleration, and ROI.
• Ad Buying & Campaign Optimization : Lead paid media strategy across search, display, retargeting, and social channels. Manage day-to-day execution and continuously optimize spend, performance, and pipeline contribution.
• Strategy to Execution : Translate business priorities into actionable digital strategies while owning tactical execution and delivery. Balance long-term vision with daily operations.
• Analytics & Performance Measurement : Define KPIs and reporting to measure site / portal performance, demand campaign effectiveness, and digital ROI. Use insights to refine strategy and optimize user journeys.
• Cross-Functional Collaboration : Partner across Marketing, Sales, IT, and Communications to ensure digital platforms and campaigns align with go-to-market strategies and deliver a unified brand experience.
• Be a leader who can also do the work : Able to both set the strategy and dive into the day-to-day details.
• Collaborate seamlessly across the organization : Building strong relationships with stakeholders in Marketing, Sales, Product, IT, and beyond.
• Serve as a trusted advisor and key partner : To the VP of Marketing, helping shape and execute the company's digital growth agenda.
• Foster and develop a highly effective team : Of Web Developers to attract and engage audiences through the successful execution of our corporate website.
• Mentor and train your team : By evaluating employees' performance, recognizing areas for improvement, and providing reliable solutions to problems that may impact your team's effectiveness.

What You'll Need to Succeed :

What Success Looks Like :

We'll also need you to :

Work Environment :

This position primarily works in an office setting and is largely sedentary with the majority of the position working with a computer. The role typically requires the use of basic office equipment such as a phone, video, computer, keyboard, mouse, and printer.

Iridium is an Equal Opportunity Employer, including individuals with disabilities and protected veterans.