WorkForce Software, Senior ABX Business Partner

Senior ABX Marketing Business Partner

WorkForce Software, an ADP company, is hiring a Senior ABX Marketing Business Partner. Applications for this role will be accepted until 10 / 24 / 2025. Ideal candidates will reside in the Eastern or Central US time zones.

In this role, you will develop, implement, and test a set of scalable, integrated ABX / ABM plans and digital plays (one-to-one, industry segment, one-to-many / mass personalization) to drive pipeline acceleration, revenue growth, retention, and engagement with key prospect and WorkForce Software (WFS) client accounts. You will collaborate with sales and client teams to identify target accounts and develop personalized marketing plans tailored to a client's needs and goals.

No two days are the same. As a Senior ABX Marketing Business Partner, you'll create and execute integrated marketing campaigns across multiple channels, including digital web experiences, content marketing, email marketing, and events, to engage and nurture target accounts. You'll utilize ABM platforms, marketing automation / outreach, CRM, and project management tools to develop and manage personalized journeys for key accounts, ensuring timely and relevant touchpoints.

To thrive in the role, you have a minimum of 5 years of B2B marketing experience for SaaS software, preferably in the enterprise software market and 3 years of experience in ABX marketing. The work you do will help our businesses support our clients who employ millions of employees.

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WHAT YOU'LL DO :

Develop : In close alignment with sales, design, execute and measure ABM campaigns and 1 : 1 high-value, personalized experiences for strategic account opportunities and clients.

Collaborate : Work closely with the creative, content, partner, product marketing and marketing programming teams to create scalable ABX experiences, content, and campaigns.

Leverage : ABM, marketing, and analytics platforms (Demandbase, Folloze, Outreach, Salesforce, Tableau, Seismic) to orchestrate and track campaigns.

Measure and optimize : You'll monitor, analyze, and report on program performance, including key metrics, ROI, and pipeline and revenue attribution to impact revenue and retention goals and make data-driven recommendations for ongoing optimization and improvement.

Continuous learner : You love to stay up to date with industry trends, ABX best practices, and emerging technologies to continually enhance the effectiveness of ABX strategies.

TO SUCCEED IN THIS ROLE :

• You'll have a Bachelor's degree OR equivalent.
• You have 5+ years of B2B marketing experience for SaaS Software
• You'll have 3 + years of ABX Marketing experience
• You have 3 + years' experience with Martech and project management tools like Demandbase, Outreach, Salesforce, Folloze, and Asana to execute and measure ABX program effectiveness
• Associates that live near an ADP or WorkForce Software office will be required to work a hybrid model.