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Marketing Associate
Marketing AssociateLafferty Equipment Manufacturing • North Little Rock, Arkansas, USA
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Marketing Associate

Marketing Associate

Lafferty Equipment Manufacturing • North Little Rock, Arkansas, USA
28 days ago
Job type
  • Full-time
Job description

Full-time

Description

The Marketing Associate will play a key role in supporting day-to-day marketing & design operations. Working directly with the Director of Marketing this position will assist with graphic design & video production to strengthen brand awareness and support business objectives.

This is an onsite position located at our corporate office in North Little Rock AR.

Requirements

Key Responsibilities

  • Assist in the planning and execution of marketing campaigns product launches and promotional activities.
  • Design & deliver marketing materials including brochures catalogs email newsletters social media posts tradeshow materials and website updates.
  • Manage and maintain digital assets ensuring content accuracy and brand consistency.
  • Support trade show and event logistics from booth setup coordination to follow-up communication.
  • Track and report on campaign performance metrics and marketing KPIs.
  • Collaborate with internal teams (sales design production) and external vendors to meet project deadlines.
  • Maintain the marketing calendar and assist with budget tracking and purchase orders.
  • Provide general administrative support to the Director of Marketing and the broader marketing team.
  • Produce & edit a variety of promotional & educational video content.

Qualifications

  • Bachelors degree in marketing Visual Arts or a related field or equivalent experience.
  • 13 years of experience in a marketing or administrative support role (manufacturing or B2B experience preferred).
  • Graphic design & video production editing experience
  • Digital & print media experience including publications trade show materials large print media.
  • Media management & production workflow knowledge.
  • Strong organizational skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Video production expertise in lighting shooting audio recording color grading motion graphics editing and other related skills.
  • Knowledge of video equipment purchasing requirements and appropriate care.
  • Proficiency in Adobe Creative Suite (Premiere After Effects InDesign Photoshop Illustrator) or Davinci Resolve required.
  • Experience with digital marketing tools such as HubSpot Mailchimp Google Analytics or social media scheduling platforms preferred.
  • Ability to manage multiple projects simultaneously in a fast-paced environment to meet demanding content calendar deadlines.
  • Physical Requirements

    Ability to lift carry and transport video equipment and accessories weighing up to 40 pounds.

    Ability to stand walk bend kneel and crouch for extended periods.

    Must be able to sit or stand for long durations sometimes while operating cameras.

    Manual dexterity and hand-eye coordination sufficient to operate cameras gimbals lighting equipment and editing tools.

    Ability to visually frame and focus shots adjust lighting and review footage for quality (with or without corrective lenses).

    Sufficient hearing ability to monitor and adjust audio levels during recording and editing (with or without assistive devices).

    Must be comfortable working in a variety of environmentsindoor outdoor and on locationwhich may involve varying temperatures lighting conditions or minor physical obstacles.

    Ability to travel between locations with equipment as required.

    The above statement reflects the general details considered necessary to describe the principal functions of the job identified and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.

    Please note that all Talent Management activities including recruitment are managed exclusively by the Human Resources department. We kindly ask that you do not contact department leaders directly as all recruitment efforts are coordinated through HR. For any job or recruitment-related questions please contact .

    Salary Description

    $60000 annually

    Required Experience :

    IC

    Key Skills

    Digital Marketing,Marketing,MailChimp,Business Management,Constant Contact,HubSpot,Responsys,Email Marketing,Adobe Photoshop,Social Media Management,Copywriting,Adobe Indesign

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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    Marketing Associate • North Little Rock, Arkansas, USA

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