Cybersecurity Company is hiring : Senior Cybersecurity Product Marketing Manager

Overview Senior Cybersecurity Product Marketing Manager - Data Security Platform | Washington, DC - Remote. We are looking for a Senior Product Marketing Manager to lead our go-to-market, sales enablement, and thought leadership programs for our zero trust SaaS applications. The ideal candidate possesses boundless curiosity, a broad skill set, and can move between strategic and tactical challenges. You will craft positioning, external communications, and competitive analysis to shape the product's voice, drive brand awareness, and grow our cybersecurity SaaS business. This role reports to the SVP of Product Marketing and defines the go-to-market strategy for Virtru’s Data Security Platform across enterprise and government sectors.

Responsibilities Market Insights : Create strategic insights, collaborate with Product Management and Sales to develop targets, personas, and buyer insights for technical and business decision-makers across enterprise and government sectors.

Strategic Positioning : Develop product positioning and messaging that differentiates our data security solutions; tailor messaging for technical audiences including developers, security engineers, and architects.

Commercial Readiness : Liaise between Product, Sales, and Marketing to ensure seamless strategy execution; drive launch readiness and develop buyer educational resources and demand generation programs.

Technical Engagement : Drive adoption within technical communities; create technical content demonstrating value to technical audiences.

Content Creation : Manage enablement initiatives for Sales and channel partners; develop training, refine content and demos; create thought leadership content establishing Virtru as an authority in data-centric security and zero-trust solutions.

Competitive Landscape : Monitor and report on competitive landscape, including SWOT, positioning, and pricing analysis.

Qualifications Cybersecurity Product Marketing Experience : 8+ years in enterprise-grade security or data protection solutions with B2B / B2G impact.

Technical-Business Translation : Ability to bridge complex security concepts for diverse audiences.

Technical Security Knowledge : Understanding of enterprise security architecture, data protection, zero trust, and regulatory frameworks (e.g., CMMC, GDPR, FedRAMP, HIPAA, ITAR).

Developer Marketing Experience : Marketing strategies and content for API / developer audiences.

Strategic Go-to-Market Leadership : Experience with large-scale software product launches and commercialization strategies.

Competitive Positioning & Sales Enablement : Ability to craft differentiated value propositions and develop sales tools.

Content Creation & Storytelling : Strong written and verbal communication across formats.

Analytical Mindset : Data-driven with experience in SaaS metrics and pricing strategy.

Preferred : Bachelor’s degree in related field or equivalent; security certifications (preferred).

Location & Compensation Location : Washington, DC – Remote; Compensation : $180,000-220,000 / year.

About Virtru Virtru is a data protection provider focused on end-to-end encryption and privacy-enhancing applications. Our portfolio is built on the Trusted Data Format (TDF) standard, and we support data protection for Google, Microsoft, and other data sharing platforms. Our motto is "Respect the people. Respect the data."

Benefits & Diversity We offer wellbeing and benefits programs including Flexible PTO, Learning & Development stipend, team celebrations, Employee Assistance Program, Headspace access, retirement contributions, and more. Virtru is an Equal Opportunity Employer and does not discriminate on protected characteristics. We value diversity, equity, inclusion, and belonging and encourage all qualified applicants to apply.

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