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Integrated Resources is hiring : Marketing Advisor in New London

Integrated Resources is hiring : Marketing Advisor in New London

MediabistroNew London, CT, United States
30+ days ago
Job type
  • Full-time
Job description

Job title : - Marketing Advisor

Location : - Remote, CT 06002

Duration : - 3 Months+ (Extension Possible)

Pay Rate : $53.13 / hr. on W2

B2B Lifecycle Marketing Orchestration

The Marketing Orchestration team plays a pivotal role in improving the efficiency and effectiveness of a dynamic lifecycle marketing team and contributes to the organization's overall growth objectives. This team operates as the "conductor" of multiple fast-moving marketing teams to drive alignment around a shared strategy / vision with the goal of enabling buyers to realize value throughout the client lifecycle.

General Purpose of the Role :

The Marketing Orchestration Advisor will focus mainly managing several projects including (but not limited to) documenting, publishing and maintaining our learning agenda and training opportunities, process playbooks and enhancing our internal lifecycle team publication site. This position supports the Marketing Orchestration Senior Manager and is pivotal in managing timely delivery of projects.

Key Responsibilities include :

Project Management :

  • Utilize Wrike to develop project plans and manage workflow.
  • Develop detailed project plans, including potential cost, schedule, and resource requirements.
  • Maintain work plans considering priorities, key milestones, time estimates, task sequencing, and identification of tasks that may be performed concurrently to achieve objectives.
  • Identify risks and vulnerabilities, create contingency plans, and resolve issues, escalating as needed.
  • Ensure timely and quality development and distribution of all deliverables for projects.
  • Implement communication and reporting mechanisms to manage issues, risks, and timely delivery of initiative results.
  • Track and monitor the financials of assigned projects.
  • Run weekly team status calls for campaign teams.

Marketing Orchestration :

  • Support a culture focused on customer value realization and experience.
  • Integrate plans from marketing subfunctions and peer teams to document specific project / program scheduling.
  • Work cross-functionally to communicate issues and propose options for mitigating risks and dependencies.
  • Help manage orchestration team requests and delivery schedules.

    • Training / team Portal Management :

  • Curate training opportunities for B2B Lifecycle team members.
  • Build and organize a Confluence space to house all training links and pathways.
  • Ensure the training portal is up-to-date and accessible to all team members.
  • Evaluate and implement improvements to the teams Iris portal.

    • Technical Skills & Demonstrated Knowledge :

  • Demonstrated project management skills and success in managing larger projects with multiple work streams.
  • Ability to foster collaboration, value others' perspectives, and Product support and buy-in for organizational proposals.
  • Excellent oral, written presentation, and communication skills.
  • Ability to lead and influence in a matrixed environment.
  • Strong problem-solving skills and business acumen.
  • Experience with technologies such as Wrike, Confluence, Sharepoint, Webex, etc.
  • Proficiency in Microsoft Office and other tools : MS Excel (advanced level), MS Word, MS Outlook, MS Visio, and Wrike.

    • Education & Experience :

  • Bachelor's Degree and five years of related work experience focused on project management and / or training, workflows and documentation.
  • Five to seven years of marketing experience, ideally in a marketing planning or a marketing project management role.
  • Experience with writing marketing standard operating procedures or similar.
  • Experience with integrated marketing planning across business units, regions, and functional teams.
  • Proven success in establishing relationships across multiple functions and teams to achieve desired results.
  • Experience enabling teams and implementing change management.

    • Competencies :

  • Ability to operate within best practice models and bring creative thinking to the work.
  • Ability to transfer campaign and program literacy into an action-oriented plan with customer value and experience at the core.
  • Excellent communicator with exceptional attention to detail.
  • Motivated, resilient, flexible, agile, empathetic, and an active listener.
  • Understanding of data, data analysis, and marketing metrics / KPIs.

    • Success Metrics :

  • Customer value realization.
  • Customer experience.
  • Marketing efficiency.
  • Marketing effectiveness.

    • This role is designed for a self-directed individual who maintains a positive working relationship with teammates and matrix partners, continually strives to improve their skills, and acts with a sense of urgency to research and resolve questions or issues.

    Certifications & Licenses :

  • Proficiency in Microsoft Office and other tools.

    • In Summary : The Marketing Orchestration team plays a pivotal role in improving the efficiency and effectiveness of a dynamic lifecycle marketing team and contributes to the organization's overall growth objectives . This role is designed for a self-directed individual who maintains a positive working relationship with teammates and matrix partners, continually strives to improve their skills .

    En Español : Título de trabajo : - Asesor de Marketing Ubicación : - Remote, CT 06002 Duración : - 3 meses+ (Extensión Posible) Tarifa de pago : $53.13 / h. en W2B2B Lifecycle Marketing Orchestration El equipo de orquestación de marketing desempeña un papel fundamental para mejorar la eficiencia y efectividad de un equipo dinámico de mercadeo del ciclo de vida y contribuye a los objetivos globales de crecimiento de la organización. Este equipo actúa como el "conductor" de múltiples equipos de marketing que se mueven rápidamente para impulsar la alineación alrededor de una estrategia / visión compartida con el objetivo de permitir a los compradores realizar valor durante todo el ciclo de vidas del cliente. Asegurar el desarrollo oportuno y de calidad y la distribución de todos los resultados para proyectos. Implementar mecanismos de comunicación e informes para gestionar problemas, riesgos y entrega oportuna de resultados de iniciativas. Seguir y monitorear las finanzas de los proyectos asignados. Realizar convocatorias semanales de estado del equipo para equipos de campaña. Orquestación de marketing : Apoyar una cultura centrada en la realización y experiencia del valor del cliente. Integrar planes desde subfunciones de mercadotecnia y equipos pares para documentar la planificación específica del proyecto / programa. Trabajar cross-functionally para comunicar temas y proponer opciones para mitigar riesgos y dependencias. Ayudar a administrar solicitudes de equipos de orquestración y horarios de entrega. Entrenamiento / gestión del portal de equipo : Curat oportunidades de capacitación para miembros del equipo B2B Lifecycle. Construir y organizar un espacio de formación Confluencia para albergar todas las vías de entrenamiento y conexiones. Asigurarse de que el portal de formación de productos está actualizado y resuelto para todos los miembros del grupo. Evaluación y implementación transversal para mejorar las habilidades técnicas de trabajo con otros grupos de negocios, mejorando sus competencias y capacidades de manejo de conocimiento en un entorno de negocio más amplio. Experiencia con tecnologías como Wrike, Confluence, Sharepoint, Webex, etc. Proficiencia en Microsoft Office y otras herramientas : MS Excel (nivel avanzado), MS Word, MS Outlook, MS Visio y Wrike. Educación y experiencia : Licenciatura y cinco años de experiencia laboral relacionada enfocados a la gestión de proyectos y / o capacitación, flujos de trabajo y documentación. Cinco o siete años de experiencias de marketing, idealmente en una planificación del cliente o un rol de administración de proyecto de marketing. Experiencia en escribir procedimientos operativos estándar para el mercadotecnia u otros instrumentos similares. Este papel está diseñado para un individuo autodirigido que mantiene una relación de trabajo positiva con compañeros y socios matriz, se esfuerza continuamente por mejorar sus habilidades y actúa con un sentido de urgencia para investigar y resolver preguntas o problemas.

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