Sr. Product Manager

Product Marketing Manager

Responsible for identification and implementation of product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including : product development, market launch and surveillance, sales training and forecasting for assigned product line, in such a way as to ensure that existing and new products meet company goals and expectations.

Essential Duties and Responsibilities

• Designs, develops and implements product marketing campaigns for assigned product line, including : setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis
• Manages all product marketing activities for assigned product line, including : new idea generation, product profiling review, product strategic development plans, project management, product training as well as market launch and surveillance
• Pursues product line extensions and / or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings.
• Continually seeks new innovations for assigned product line
• Develops high-quality sales collateral, efficient customer service processes, and optimized manufacturing operations to support assigned product line
• Develops and monitors sales forecasts as necessary and works collaboratively with other departments to optimize product mix throughout product lifecycle both domestically and internationally
• Monitors competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitor's product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc.
• Develops product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc.
• Leads and / or participates on cross-functional product development teams
• Collaborates responsively and proactively with domestic and international sales to ensure quality product support of new product launches, existing product segments, training programs, and key surgeon and account management
• Establishes and maintains strong relationships with designing and consulting physicians as well as proctor surgeons
• Maintains a strong market position of assigned product line through a highly visible presence and public relations at scientific conferences and meetings
• Routinely interfaces with company managers / directors of other product lines to fully understand the interdependent relationship between product portfolios
• Collaborates with MarComm and other related departments to develop creative promotional, advertising and value-added services to maximize revenue for assigned product line
• Collaborates regularly with R&D to develop / refine products, invent new solutions, and develop best in class procedure offerings
• Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, and participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition
• Participates in strategic sales and marketing planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product
• Performs other duties as required