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Customer Planning Manager
Customer Planning ManagerKinder's • Walnut Creek, CA, US
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Customer Planning Manager

Customer Planning Manager

Kinder's • Walnut Creek, CA, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description
BUILT ON FLAVOR. FUELED BY PEOPLE.

What's it like to work at Kinder's? Well, there's a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there's also plenty of hard work. Because we don't just like flavor, we're obsessed with it.

With over 100 products sold nationwide, we're now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We're not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you're looking for a place where you can see the real impact of your work... this is it! Every day, you'll be part of a journey to add flavor to millions of meals and lives.

We are seeking a Customer Planning Manager, Walmart & Sam's Club to support commercial planning, sales forecasting, trade investment analysis, and internal sales analytics for our largest and most complex customers. This role serves as a critical analytical partner to Sales leadership, providing the insights, tools, and visibility needed to drive disciplined execution and profitable growth across Walmart and Sam's Club.

The Customer Planning Manager will partner closely with Sales, Finance, Category Management, Brand, Supply Chain, and Operations to support Joint Business Planning (JBP) development, enable strong sales forecasting, and lead internal analytics and reporting. The ideal candidate brings strong CPG planning experience, advanced analytical skills, and the ability to manage complex, fast-moving requests across teams.

Key Responsibilities

Strategic Planning & JBP Support

  • Support JBP development and execution through analytics, scenario modeling, planning inputs, and performance tracking
  • Build and maintain planning assumptions related to sales drivers, distribution changes, promotional activity, and innovation
  • Partner with Sales and Finance to ensure alignment between customer plans, financial targets, and operational constraints

Sales Forecasting & Trade Investment Analysis

  • Own customer-level sales forecasting, incorporating base sales, promotional lifts, distribution changes, and innovation timing
  • Support trade investment planning and forecasting, providing analytical recommendations on promotional timing, depth, and funding allocation
  • Manage planning and trade tools including Anaplan, Exceedra, Quest, and related systems
  • Lead post-event trade analysis, translating results into clear insights to inform future planning and investment decisions

Sales Analytics, Reporting & Execution Insights

  • Lead internal sales analytics requests for Walmart and Sam's Club, partnering with Sales and cross-functional teams
  • Develop and deliver reporting focused on internal performance and execution, including:
  • Shipments vs. forecast
  • Launch readiness and execution tracking
  • Trade promotion execution and compliance
  • Off-shelf / in-stock performance and issue identification
  • Create ad hoc analyses to support leadership decision-making and priority initiatives

Cross-Functional Execution & Enablement

  • Collaborate with Brand, Marketing, Sales, Supply Chain, and Operations to support new item launches, including sales forecasting, item setup, and execution tracking
  • Support customer-specific initiatives such as line reviews, innovation presentations, and key retailer meetings
  • Help improve planning processes, tools, and ways of working to increase clarity, speed, and accountability across the Walmart Inc. business

Qualifications & Experience
  • Bachelor's degree required (Business, Finance, Economics, or related field preferred)
  • 7+ years of experience in CPG sales planning, commercial planning, or sales operations
  • Strong working knowledge of Walmart and/or Sam's Club planning, forecasting, and trade operations
  • Advanced analytical skills with strong proficiency in Excel; experience with Power BI, Anaplan, Exceedra, Quest, or similar tools preferred
  • Proven ability to translate complex data into clear, actionable insights
  • Strong cross-functional partnership skills with the ability to influence without direct authority
  • Highly organized, detail-oriented, and comfortable managing multiple priorities
  • Excellent communication and stakeholder management skills
  • Willingness to travel up to 10%

Things About the Way We Work
  • No two days here are the same.
  • We try to be good team members and good communicators, but we don't live by hierarchy and structure – everyone is a difference maker here.
  • We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
  • We believe our job is to take smart risk, not to eliminate risk.
  • We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
  • We aren't trying to be average – we want to do exceptional things and we are willing to work hard to achieve them.

Pay Transparency

The expected starting salary range for this role is $113,000- $133,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

SEASONED FOR SUCCESS:
  • No two days here are the same.
  • We try to be good team members and good communicators, but we don't live by hierarchy and structure – everyone is a difference maker here.
  • We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
  • We believe our job is to take smart risk, not to eliminate risk.
  • We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
  • We aren't trying to be average – we want to do exceptional things, and we are willing to work hard to achieve them.
BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder's benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. We're a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS:

Kinder's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at careers@kinders.com

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Customer Planning Manager • Walnut Creek, CA, US

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