Content Marketing (PCW) - Lead Director

Lead Director Of Performance Content & Customer Growth (Pharmacy Consumer Wellness Content)

The lead director of performance content & customer growth (pharmacy consumer wellness content) is a strategic innovator who bridges high-impact content marketing with data-driven customer growth strategies. This dynamic role combines creative storytelling excellence with analytical rigor to drive measurable business outcomes across digital ecosystems. The position demands a versatile leader who can architect comprehensive content strategies while leveraging advanced analytics to optimize customer acquisition, engagement, and retention.

This role represents a unique opportunity to shape the future of performance-driven content marketing while building scalable systems that drive meaningful business growth and customer relationships.

Core responsibilities :

• Enterprise content strategy development : Design and execute comprehensive content strategies that simultaneously drive brand equity, customer acquisition, and business growth
• Emerging technology integration : Pioneer implementation of cutting-edge technologies including generative AI, AR / 3D experiences, and advanced martech solutions to enhance content performance and customer engagement
• Data-driven content framework : Establish robust measurement systems utilizing search data, digital traffic insights, and customer behavior analytics to inform content development and optimization
• Growth-focused storytelling : Create compelling narratives that educate customers, build brand affinity, and drive measurable conversion and retention outcomes
• Matrix team management : Lead multidisciplinary teams spanning creative, analytics, SEO, product, and external agency partners in fast-paced delivery cycles
• Stakeholder alignment : Navigate complex organizational structures to ensure content initiatives align with broader business priorities while maintaining creative excellence
• Agency & vendor management : Oversee relationships with external creative agencies, technology partners, and content platforms to maximize efficiency and impact
• Content performance analytics : Leverage advanced data analysis to optimize content across channels including video, email, affiliate, SEO, influencer partnerships, and third-party publisher networks
• Customer segmentation & personalization : Develop sophisticated CRM strategies and audience segmentation approaches to deliver personalized content experiences at scale
• ROI measurement : Create quantifiable frameworks that directly tie content marketing efforts to business results including traffic, conversion, and customer lifetime value
• Omnichannel content orchestration : Support integrated campaigns across owned channels, social platforms, mobile, email, and emerging digital touchpoints
• Content calendar & publishing operations : Manage comprehensive editorial calendars and publishing workflows that ensure consistent, compliant, and high-performing content delivery
• Platform innovation : Identify and implement new content management platforms, distribution channels, and technology solutions that enhance operational efficiency and audience reach

Key success metrics :

Required qualifications :

Preferred qualifications :

Education :

Bachelor's degree or equivalent (HS diploma and 4 years of experience) required.

MBA or advanced degree in business, marketing, or related field preferred.

Pay range : $100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Great benefits for great people :

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :