Product and Brand Marketing Manager

Brand & Product Marketing Manager

This is a remote position.

About the Role

We're seeking a Brand & Product Marketing Manager to translate strategic direction into concrete go-to-market plans and campaigns. This is a hybrid role that blends product marketing and brand marketing. Because our current brand-level marketing is still evolving, most activities will focus on product-level go-to-market (GTM) work, with select brand-building initiatives.

A core expectation is that you will be a driving force in new product GTM strategy, from identifying customer needs, understanding the audience, shaping product concepts, and partnering with product development and retail teams to bring purposeful products to market with clear positioning and strategy.

You will be the day-to-day project manager for marketing and product launches, ensuring cross-functional teams and agency partners deliver on time, with impact. This role works in close alignment with the Senior Brand Manager (SBM). The SBM sets the brand vision, growth agenda, budget and resource allocation, while this role drives executional plans and insights that ladder up to those priorities.

Strategy & Planning

• Translate BabbleRoo's brand vision into actionable GTM and brand marketing strategies.
• Build annual and quarterly marketing calendars that align with product roadmaps and business priorities.
• Align closely with the SBM on category priorities, distribution strategy, and key focus areas to ensure all GTM and campaign plans reinforce the broader brand agenda.
• Lead consumer insights programs, using findings to guide product positioning, messaging, and development decisions in partnership with the SBM.

Product GTM Leadership

Brand Campaigns & Storytelling

Campaign Execution & Channel Activation

Insights & Optimization

Requirements

Who You Are