Growth Marketing Manager - TikTok Ads SMB Product

Overview Growth Marketing Manager – TikTok Ads will drive advertiser acquisition and product adoption through performance campaigns on TikTok. You will partner with cross-functional marketing teams, regional leads, creative strategists, and product and analytics stakeholders to execute high-impact paid media initiatives. Use performance data and creative insights to inform campaign strategies and drive growth through full-funnel marketing tactics. The ideal candidate is analytical, performance-minded, and collaborative, with a deep curiosity about how brands can grow using TikTok Ads.

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Responsibilities

Develop and execute TikTok-first paid media strategies focused on advertiser acquisition, education, and engagement within the TikTok platform

Plan and launch TikTok ad campaigns across multiple regions, optimizing for KPIs such as CTR, CPC, CPA, and ROAS

Partner with other acquisition marketing leads to optimize campaigns and drive holistic internal lead generation

Collaborate with cross-functional teams to develop new creative formats, messaging, and targeting strategies

Analyze campaign data to uncover insights, identify growth opportunities, and inform future strategy

Maintain awareness of competitive performance marketing trends across platforms and regions

Align campaign execution with broader marketing roadmaps and global priorities

Qualifications

Minimum Qualifications : 3+ years in paid media, growth marketing, or performance advertising with a focus on B2B or product-led growth

Experience planning and optimizing full-funnel paid social campaigns, ideally on TikTok

Strong analytical skills and ability to interpret performance data to guide decisions

Hands-on experience with TikTok Ads Manager or similar platforms (Meta, Google, LinkedIn)

Excellent communication skills to influence cross-functional stakeholders

Understanding of creative best practices for social video advertising

Familiarity with A / B testing frameworks, attribution methodologies, and conversion optimization

Preferred Qualifications : Experience in high-growth or tech environments

Proficient in English; Mandarin listening, speaking, reading, and writing required to support APAC clients and stakeholders

About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in multiple cities worldwide.

Why Join Us Inspiring creativity is at the core of TikTok's mission. We strive to do great things with great people, emphasizing curiosity, humility, impact, and an "Always Day 1" mindset. Join us to grow together and achieve meaningful breakthroughs.

Diversity & Inclusion TikTok is committed to an inclusive workplace where employees are valued for their skills and perspectives. We celebrate diverse voices and aim to reflect the communities we reach.

TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected reasons. For assistance, please reach out to us at the provided accommodation request link.

Job Information For Pay Transparency : Compensation Description (Annually)

The base salary range for this position in the selected city is $128,000 - $244,889 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay may be eligible for bonuses, incentives, and RSUs. Benefits include health coverage from day one, a 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time, prorated on hire with tenure-based accruals. The company reserves the right to modify benefits programs at any time.

Additional notes : Local compliance and fair opportunity statements may apply where required.

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